Myth: The older you get, the lower your risk tolerance. Top lies we tell ourselves once we hit 35:

I need to wear a hoodie to launch a business: Mark Zuckerberg is the exception that proves the rule. The average age of a first time founder is 40! Why? See the next point.

My mind is not as nimble as it once was: Yes, your processing speed slows down with age, BUT that’s more than overcompensated with better pattern recognition skills. You’ve seen it all, made every mistake, been humbled by divorce, weathered by illness, battered by recessions. You know what matters most, and what not to do. You make better decisions – you just need a few extra seconds to make them.

I have kids now; I need to put them first: Ask yourself this: What wouldn’t you do for your kids? Nothing. There’s no more powerful motivational force in the world than fighting for your kids’ future, and that force is stronger than wanting to take a Blade helicopter to the Hamptons on summer Fridays.

I need safety and stability at this point in my life: This is the biggest myth of them all. Here’s the cold hard truth: You are NEVER safe. I’ve known people who dutifully worked at one place for 30 years only to be sent on their way with a watch and a pat on the back one Friday morning. The safest place is not a place at all, but a paradigm; If you never stop growing, you will always outrun any threat.

So at any age, at any stage, at any time, I say chuck it all and go for it. Your future just might depend on it.


  • Matt Higgins

    Cofounder and CEO

    RSE Ventures

    Matt Higgins is a noted serial entrepreneur and growth equity investor as cofounder and CEO of private investment firm RSE Ventures. He is also vice chairman of the Miami Dolphins, a recurring Shark on ABC’s four-time Emmy-Award-winning TV show Shark Tank, and Executive Fellow at the Harvard Business School. Higgins began his career in public service as a journalist before becoming the youngest mayoral press secretary in New York City at 26, where he managed the global media response to the September 11th terrorist attacks. He became one of the first employees – and ultimately Chief Operating Officer – of the Lower Manhattan Development Corporation, the federally funded government agency created to plan the rebuilding of the World Trade Center site. Higgins helped organize the largest international design competition in history culminating in Reflecting Absence, the September 11th National Memorial, and the development of the 1,776-feet-tall One World Trade Center, the tallest building in the northern hemisphere. Higgins cofounded New York City based RSE Ventures in 2012, amassing a multi-billion-dollar investment portfolio of leading brands across sports and entertainment, media and marketing, consumer and technology industries – including several of Fast Company’s Most Innovative Companies. RSE has successfully backed many challenger brands from inception, including RESY, an Open Table competitor that American Express acquired in 2019; the world's premier drone racing circuit, the Drone Racing League; and the International Champions Cup, the largest privately owned soccer tournament featuring Europe’s top clubs. Higgins is also co-owner of VaynerMedia, founded by digital marketing expert Gary Vaynerchuk, and a partner in early-stage venture fund Vayner/RSE. In 2013, Higgins cofounded Derris, a brand strategy and communications firm that has helped grow many leading brands such as Warby Parker and Glossier. In 2016, he broadened RSE’s investment focus to rapidly expanding fine dining and fast casual concepts, including David Chang’s Momofuku and Fuku, Milk Bar, &pizza and Bluestone Lane. Higgins received his BA in political science from Queens College and his JD from Fordham Law, where he was a member of the Fordham Law Review. He was named a Top 40 Under 40 executive by Crain’s New York and by Sports Business Journal. In 2019, Higgins received the Ellis Island Medal of Honor – joining the ranks of seven former U.S. presidents, Nobel Prize winners and others who have made it their mission to share their knowledge, compassion and generosity with those less fortunate. He is a longstanding board member of Autism Speaks.