Beyond just a workable idea, it is actual branding of the product and/or individual that increases the value of a company and provides employees with regulation and urge and makes procuring new customers easier. … A name renders the sum of people’s understanding of a company’s customer service, eminence, and advocacy.

Today, We decode the story of Hector Gonzalez, marketing consultant expert for brands, trainers and experts, who was born and raised in the Bronx, New York for the majority of his life.

Later, he, with his mother moved to Westchester County hoping to move away from shootouts, killings and other chaotic activities happening in the Bronx. His life wasn’t a smooth journey while growing up because of the numerous traumas he experienced as a child.

Reading saved him. He started finding solace in reading and read over 5 books monthly. A good reader makes an excellent writer and a storyteller. He grew a great interest in writing due to his reading habit. He never wanted to act victimized and that gave him a chance to find ambitions in words.

When he turned eighteen, he moved to Kansas City and began his own life. His desire and passion to support people and mentor them gave him a choice to enroll in a Church program and raised $10,000 USD in roughly three weeks to live in Africa for 90 days. He received a great deal of experience and provided him a chance to find his inner desire.

He moved to California and not long after started his copywriting agency where his focus varied from helping personal brands to guiding coaches and experts share their stories and create that really important, much-needed spark, to take their business all the way to the stratosphere and above.

Every firm in the 21st Century is familiar with copywriting. They have someone create content for them and hope that the readers will relate to it. The dilemma is, most companies usually go for the most cost-effective option without taking skill, niche, and other experiences into consideration. So they end up with a website that may or may not have good copy and there’s no assurance how your readers will equate to it. Alternately, some businesses even make the mistake of hiring the most popular firm or freelancer.

Hector Gonzalez is a prime example of how an experienced copywriter with humble background and immense experience has not only provided the much-needed support to numerous brands and individuals across the different landscape, he has also retained most of his client base and the testimonials that he carries are countless and awe-inspiring, to say the least.

Coming back to his journey, humanness is a virtue of his success. His constant desire of helping and supporting people, and his never-ending ambitions to help the brand succeed brought him closer to that one important ingredient in life which is often missing: Leadership!

As his agency grew, it helped him recognize that leadership is the highest quality of any business owner. Leading numerous marketing campaigns through successful copy that sells is hard. But the subtle art of transparency and responsibility helped Hector Gonzalez develop his agency and retain most of his client base.

The greatest inspirations in life are hidden in a dust-covered books in the library and that’s where Hector found his motivation in entrepreneurship.

For Hector, the spirit of entrepreneurship is summed up in Theodore Roosevelt’s famous quote:

“Far better it is to dare mighty things, to win glorious triumphs even though checkered by failure, than to take rank with those poor spirits who neither enjoy much nor suffer much, because they live in the gray twilight that knows neither victory nor defeat.”

Entrepreneurship is all about audacity and the guts to start, run, ruin, start again and prevail. Reading the stories of highly audacious people inspired him to be what he turned out to be today.