Cheryl Strauss Einhorn is the creator of the AREA Method, a decision-making system for individuals, companies, and nonprofits to solve complex problems. Cheryl is the founder of the decision-sciences company Decisive, offering leadership training, curriculum, coaching, and professional development services, and is an adjunct professor at Cornell University. She is the author of the award-winning books Problem Solved about personal and professional decision-making and Investing in Financial Research about financial and investment decisions and Problem Solver, about the psychology of decision-making and Problem Solver Profiles. For more information, check out Cheryl's TED talk and visit areamethod.com.
