SVP Customer Marketing, Brand and C-Suite Engagement at Salesforce
As Salesforce's Senior Vice President of Salesforce Studios, Cristina Jones leads a team that includes Customer Marketing, Brand, Media, & C-Suite Partnerships, Studios Content Production, Video Distribution & Programming, and Sponsorships.Across every touchpoint, Cristina is humanizing the conversation around technology.A storyteller at heart, Cristina launched and produces Salesforce's "Leading Through Change" series, with weekly episodes reaching millions of viewers and featuring leaders in business and other industries sharing their stories of how they are using their platforms to transform their companies and the world around us in the midst of the COVID-19 pandemic. In 2020, Cristina was named to the Ebony Power 100.When Cristina joined Salesforce in 2018, she developed Salesforce's "Make Change" series to highlight stories of 'action leaders' who drive change in areas that need it most. By empowering these leaders to share their authentic stories, the "Make Change" series reflects Salesforce's core values in action, reaches wider audiences with partnerships with the likes of Variety, and inspires others to embark on their own trailblazer journeys.Before Salesforce, Cristina was at 20th Century Fox, where she held senior roles in marketing, technology, and franchise distribution. She led Fox's Technology & Creative Strategy group where she focused on user behavior research, exploring how technology can help deepen connections between storytellers and audiences.
