DR JENNIFER AAKER is the General Atlantic Professor at the Stanford Graduate School of Business and a leading expert on how purpose and meaning shape individual choices and how technology can positively impact well-being. Her work has been widely published in leading scientific journals and featured in The Economist, The New York Times, The Wall Street Journal, The Atlantic, and Science. A recipient of the Distinguished Scientific Achievement Award, Aaker counts winning a dance-off in the early 1980s among her greatest feats.
