Author(s)

  • Dr. Michael Bloomfield

    Anthropologist and Co-Founder at Creative Being

    Creative Being

    Michael is an anthropologist and founder of the Creative Being app, which provides the first ever systematic way to develop your creative thinking ability. With a PhD from the University of East London, where he is a former lecturer, his doctoral thesis focused on the evolutionary origins of creative, imaginative and inventive thought and behaviour over the last 100,000 years or so. Michael fervently believes he can help anyone improve their creative intelligence, from organisations and high-flying leaders to self-professed non-creatives and those who are already brilliant creative minds. Michael has developed the first and only true theory of creativity – Generator Theory – as detailed in his book The Creativity Code. (Currently out of print while second edition is completed.) Michael has run extensive creativity masterclasses for IBM, Barclays, Pernod Ricard and the Guardian newspaper, who has also published his work. Michael is an artist, musician and creative writer. His feature film script is currently in development. It’s about a woman who tries to go mad.

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