Eric Berridge is a two-time author, TED speaker, and CEO of Coastal Cloud. He is the co-founder and former CEO of Bluewolf (acquired by IBM in 2016), a firm he built over two decades as the original and preeminent consultancy for Salesforce. Eric’s latest book, Customer Obsessed, redefines customer obsession for the tech era, and he continues to lead the conversation with other business leaders on the Customer Obsessed Podcast. He is an outspoken advocate for the arts and humanities, and his writing and speaking engagements focus on spreading awareness and support for the arts to improve education, creativity, and critical thinking to keep up with our evolving digital society. You can find him on LinkedIn to join the conversation.