Jean-Marie Dru, Chairman of TBWA Worldwide, is a renowned global advertising
veteran. In the early 1990’s, he has been the first one to use the term
“Disruption” in a business context, giving it a positive meaning. In its simplest
form, Disruption is a catalyst for creative thinking and ideas that change the
marketplace, creating business-building ideas for brands, companies and
industries by upturning and challenging the conventions of that business and
finding room to grow in the market.
Jean-Marie Dru began his career in advertising in 1971. In 1984, he co-founded
BDDP, which was acquired by Omnicom and merged with TBWA in 1998. He
was named CEO of TBWA in January 2001 and Chairman in 2008. He is the
author of six previous business books: Le Saut Créatif, Disruption, How
Disruption Brought Order, Beyond Disruption, Jet Lag, and The Ways to New. He
has just published Thank You For Disrupting (John Wiley & Sons, 2019).
Jean-Marie Dru is also President of UNICEF France and President of the French
Academy of Medicine Foundation.
