Witter is the chief executive officer and founder of The Boreland Group Inc. She has appeared in Fast Company, the Associated Press, Bloomberg Radio, Crain's New York Business, Forbes, Business Insider, and AMA Quarterly. Witter is an active public speaker, presenting on regional, national and global platforms, on unconscious bias; gender-based workplace conversation; public relations, communication and professional growth topics. She is a passionate advocate for women in the workplace, and is an active member of Ellevate Network, a global networking organization for women, and serves on the advisory board for Women in Power, a 92nd Street Y led venture that seeks to support and promote senior level women to C-level positions.