
Author(s)
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Joan Perry Creator of The 13 Steps of The Heroine's Journey Joan is a highly accomplished Entrepreneur, Consultant, Investor, Best-Selling Author, Public Speaker, and Thought Leader. She has 30 years of success in investment banking, trading, options, bonds, alternative investments, capital markets, publishing, higher education, adult learning, financial education, and women’s issues. She hosts a Podcast: The Heroine's Journey. She publishes on Medium.com and on Facebook at The Heroine's Journey LLC. Joan advocates for women as a best-selling author, keynote speaker, writer, teacher, and investor. She is the Creator of the 13 Steps of The Heroine's Journey and Founder and President of The Heroine's Journey LLC. Joan is passionate about the path for women to create lives of purpose and contribution by 'Creating Your Stability', 'Awakening Your Authenticity', 'Lighting Up Your Expression', and 'Making Your Contribution'. She has authored A Girl Needs Cash (Random House) and Living Proof, Gifts That Came Wrapped in Sandpaper. Joan gained national exposure when she started the first female investment banking firm in the U.S. to underwrite municipal bonds for major governmental issuers; including the Cities of Chicago, San Francisco, and the State of California. Her firm Participated in deal structuring and execution for $10M-$200M bond issues; and in this capacity, she was responsible for trading billions of dollars throughout a range of deals in the securities markets. Joan has presented as a financial coach in the Tony Robbins Wealth Mastery Program, and as a keynote speaker in Harv Eker’s Extreme Wealth Program. She has been tapped for her financial expertise by Glamour, Wired, NBC, CNN, NPR (All Things Considered), Wall Street Journal, Gayle King Show, and others. As a keynote speaker, she has addressed the University of Michigan Women’s Prosperity Summit; University of Arkansas Women’s Alumni Forum; University of Oklahoma Women’s Conference; the Commonwealth Club (National Broadcast); International Rotary Convention; Health Trust Annual Conference, and others. Joan obtained her MBA in Finance from the Owens School at Vanderbilt University, and her B.A. in Biology from Denison University. She has served on Boards and Advisory Councils; including for Franklin Hospital, NextDoor for Domestic Violence, San Jose Repertory Theatre, West Valley College and Hearts & Hands Animal Rescue. The Heroine's Journey LLC
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