EVP, President of U.S. Cards for Discover Financial Services
Julie Loeger is EVP, President of U.S. Cards for Discover Financial Services. In her role, she is responsible for the entire marketing organization and plays a key role in driving overall company strategy as a member of the company’s Executive Committee. Ms. Loeger led the team that developed and launched several large-scale innovations, including the 5% Cashback Rewards program and the national rollout of the company’s flagship platform, Discover it. Since the rollout, she has led the launch of additional product extensions and enhancements such as the It Miles card, It Chrome for students, the Secured card, as well as the Free FICO, Freeze It and Credit Scorecard features. With more than 25 years at Discover, she is intimately familiar with Discover’s brand, products and customers, having held leadership positions in many areas, including Rewards, Portfolio Marketing, Acquisition, Brand Management and Product Development. Prior to joining Discover, she held various marketing positions at Anheuser Busch, Inc.
