After a 20 year career as a senior exec with one of Canada's largest retailers, Lara left to start Lusomé. After seeing first hand her younger sister battle breast cancer, Lara founded Lusomé to help the millions of women suffering with night sweats in a beautiful way. Social purpose guides Lara's mission and in 2017 launched Sweet Dreams program to gift women in emergency shelters a care package of sleepwear and other treats to give comfort through a tough time.