Samie is recognised as one of the world's leading voices on values and culture change. He is a pioneer of the Conscious Leadership movement and has won a host of accolades including Most Visionary Business Transformation CEO, Game Changer of the Year, and Most Influential CEO of the Year.
Samie’s career spans six continents, working with governments and organisations around the world to create high-performance cultures underpinned by values. In 2019, he presented a TED talk on Why Business Needs Our Humanity, and the following year authored #Time4Humanity - the best-selling guide to Conscious Leadership. He recently published the prequel 9: Lessons from the Universe.
As the founder and CEO of Marmalade Fish, Samie leads a team of world-class facilitators and coaches to bring humanity to business, reaching over 1 million people in 2020. Marmalade Fish was the first Certified B Corporation® in the Middle East and has been named Best Organisational Change Consultancy for three consecutive years. He is also a Partner and Board Member at ELEPHAS Paris® - the first beauty brand in the world recognised by the United Nations dedicated to saving an endangered species.
Samie is a Fellow of the RSA, and a Chartered Fellow of the CIPD, The Institute of Leadership and CMI. He is also a systemic practitioner, executive coach, and assessor with the British Psychological Society. For more information, go to samiealachrafi.com or you can follow Samie on social @samiealachrafi.
