Zorana Ivcevic Pringle, Ph.D., is a Senior Research Scientist at the Yale Center for Emotional Intelligence and author of The Creativity Choice. Her research explores how people build creative confidence, manage the emotions that accompany ambitious goals, and turn ideas into meaningful accomplishments.Drawing on the science of creativity and emotional intelligence, she studies why promising ideas stall—and what helps individuals persist through doubt, resistance, and uncertainty to bring their ideas to life. Her writing has appeared in Harvard Business Review, The New York Times, Forbes, Fast Company, and Vox. She also works with organizations including Pinterest, LEGO, Ogilvy, and Meta to help people and teams create cultures where creativity and innovation can thrive.Her work highlights that creativity is not a rare gift, but a set of choices and emotional skills that anyone can cultivate to bring meaningful ideas to life.
