Most large companies have a brand they can call their own. For example, car companies, toy manufacturers, sports companies, sneaker companies, computer companies, video game developers, etc. all have brands.

What about a small business? Should they invest in building a brand?

ABSOLUTELY! One the first steps to building a brand is filing a trademark application. A trademark application is not very expensive – it costs less that $1000 do file the trademark application (when I file it).

Want to talk about trademarks (for FREE)? No time limit for the call. Email me if interested – [email protected]