Compassionate economics goes a long way in shaping the world. Without compassion and the ability to put ourselves in other people’s shoes, we can’t be the change that we want to see in this world.

Here are three main ways you can enact compassionate economics in your life and business:

  • Who you hire
  • What businesses you support
  • Where you donate and invest your capital

As the owner of EnrichHER, I’m fortunate to have the opportunity to build my team with amazing people. As someone who is mindful and compassionate, I used my heart along with my head to find my team members. My heart told me to look deeper into the stories behind the person. It wasn’t just about the capability and capacity to do the work; being mindful included their ability to identify with being underserved, marginalized, and not supported. Because we all possess intersectional identities, we are all privileged in some ways and marginalized in others. All of our team members have been marginalized in some way, whether it be because of their race, gender, religion, ability, or some combination of the above. Having this experience gives us sympathy for the people we serve, as well as a vested interest in creating change so that those who come after us experience a more equitable society.

People often don’t consider that putting your money where your heart is is essential to compassionate economics. Often, we shop based on convenience, price or brand recognition, but mindfulness often asks us to take a step deeper. To be mindful, when considering supporting a given business, we should ask ourselves questions such as :

  • Does this business hold the same values that I do?
  • Does this business impact communities that I want to support?
  • How is my economic purchase helping the world become a better place?

Last, it’s really important to figure out a plan for your philanthropic and investment capital. The recipients of the money will prosper as a result of your allocation. Most people invest solely in big corporations or large non-profits, but ask yourself, are there other businesses that are also deserving and capable of benefiting and prospering from your capital? At EnrichHER, we offer a platform that enables users to allocate their philanthropic and investment capital to women-led and black-owned businesses on our platform. For those who are fed-up about the economic injustice experienced by these communities, our platform provides a way to show your receipts for supporting women-led and black-owned businesses.  


  • Roshawnna Novellus

    Founder & CEO


    Dr. Roshawnna Novellus is the Founder and CEO of EnrichHER, a proven and trusted FinTech lending platform that makes it easy for retail and institutional funders to deploy capital to pre-qualified revenue-generating businesses led by women and people of color. A nationally recognized financial inclusion advocate and champion of mindfulness, Dr. Novellus is dedicated to deploying working capital to women and people of color to help them grow their businesses. She holds a Ph.D. in Systems Engineering with a Minor in Finance, a Masters of Science in Information Technology emphasizing Information System Engineering, a Bachelor of Arts in Business Management Economics, and a Bachelor of Science in Computer Engineering – achieving Summa Cum Laude in each. A native of San Diego, Roshawnna is one of the few Black women ever to have raised over $1M in venture capital. She is a Roddenberry Foundation Fellow and served on the Commission on Women for the City of Atlanta from 2016 to 2018. Additional honors include the "Excellence in Sister-Nomic$ Award" from the National Coalition of 100 Black Women; Atlanta Business Chronicle's "2016 Women Who Mean Business;" Georgia Trend's 2017 "40 Under 40;" Washington Life's "25 Innovators & Disruptors in Tech;" a LinkedIn Top Voice in Technology; and winner of the FinTech South Innovation Challenge. Dr. Novellus has appeared in Bloomberg, Fortune, Fox Business, Yahoo! Finance, and Black Enterprise and has been featured in national television campaigns for her advocacy work in partnership with Logitech, Mastercard, and Hennessy.