Danielle Sabrina believes that networking should not always be self-serving; it’s your opportunity to help others connect with people and opportunities to help them along their journey. Successful entrepreneurs who have embraced the idea of networking, those who receive tons of referrals, continually put the needs of others ahead of their own. The currency of real networking, for a majority of them, is not greed but generosity. Moreover, they do not keep score when creating new relationships with anyone.
Danielle Sabrina, the founder of Tribe Builder Media, has been an active entrepreneur for close to a decade. Her public relations agency was ranked the #5 Best Entrepreneurial Company in America by Entrepreneur Magazine. She’s also Entrepreneur Magazine’s resident expert and mentor. She attests that Tribe Builder Media has a 97% success rate of getting clients featured in top-tier publications. She attributes this to her team’s relationships with the media and its investment in comprehensive AI-driven analytics and data science.
The agency’s success has gained the trust of many high-profile clients, professional athletes, and celebrities who want to develop strategic partnerships, new ideas and buzz on designated market fronts.
When asked how the agency maintains its client roster, Danielle Sabrina says she makes sure that the team communicates with its clients. While this might sound like a no-brainer, she insists that it is not, and you should never be afraid to share too much with your clients. It’s easy to assume that clients or vendors understand the process and timelines involved, but often frustration stems from not knowing how things work behind the scenes. Danielle also adds that it’s crucial to always explain the ‘why’ behind a request or scope of work as it helps everyone stay on the same page when working towards the goal.
Keeping your clients and partners informed also builds trust, so if something doesn’t go as expected, you still have an opportunity to stay in good standing. You also maintain a good rapport with clients and keep problems under wraps before they balloon out of control. Communication gives every stakeholder confidence, which paves the way for future deep collaboration and long-term partnerships.
Equally crucial as consistent communication is ensuring you keep up with deadlines and commitments. Danielle Sabrina and her team strive to keep true to their word, and she confirms that many of her clients complement this aspect and is a core reason why the agency has established many long-term relationships with its clients. It also makes existing clients feel confident referring the agency to its network of contacts.
Danielle Sabrina suggests that networking is not just about connecting people, but it’s about connecting people with ideas, people with opportunities, and people with people. Therefore, networking should not always be self-serving; it’s your opportunity to help others connect with people and opportunities to help them along their journey. Danielle says that keeping this mindset will ensure the right people and opportunities for you will come organically, so never think about what’s in it for you.
Through it all, Danielle Sabrina says that relationships are everything.