Recently there was a controversy raging over a proposed ad to be run on TV by Lane Bryant showing a beautiful model in very sexy lingerie. The model, (described as a plus-size model), appeared very sexy and seductive but, truthfully what she was showing was something that is seen frequently on TV—a woman modeling bras and panties. Certainly Victoria’s Secret shows the same amount of body area in their ads.

The model’s breasts in the lacey bra she was wearing was showing the same amount cleavage as those of the VS models with their add-a cup push-up bras. Not a big difference in what the French call décolletage.  The only true difference was the VS models’ panties were cut lower than what the plus-size wore.

But obviously the fuller figured the plus-size model, in her bra and panties, presented a dilemma to the ‘those in charge’. The networks said they would only run the Lane Bryant ads after 9:00 at night even though it was standard to see commercials for Victoria’s Secret (featuring thinner models in similarly skimpy attire) run in earlier time slots. The model commented at the time that when “we (women) have a little bit of extra, you know, overflowing, everybody freaks out.”

But while the bra and panties ads with entire primetime minutes allotted for their annual fashion shows seem to be accepted by the media, the Lane Bryant ad wasn’t. It was considered too risqué, too sexual in tone. Why?  The reason is because the model is voluptuous and some people saw that as a problem, as in way too sexy for TV despite the definite sexual air provided in similar ads with ‘standard’-size models.

Others however viewed it as outright weight discrimination.

It doesn’t end with commercials. It’s come into the workplace.Trendy outfits such leggings and tunics may be a discrimination issue brewing for some women, those who are called voluptuous.

“We have a dress code at my office; neatness and dressing professionally is the key. Women have been wearing leggings, tunics, and boots this year and it was all acceptable. It is a very trendy, professional way to look,” said my friend Samantha, a technical director, who is curvy and a healthy weight for her height of 5’6″. “But when I came in one day wearing black leggings and a blue tunic I was called in by my manager late in the afternoon and told that I was dressed improperly. I didn’t back down, I asked her what she meant. About twenty women in my office were wearing leggings and tunics, including a very attractive woman in her late fifties. Quite frankly, we were all wearing a variation of the same type of outfit including heeled boots. What was different about me?”

The office manager told Samantha that the problem was that the outfit she was wearing showed her curves a ‘bit too much’. Samantha was incensed and told the manager that she didn’t understand why she was being singled out. Were the other women also being told not to wear leggings and tunics? The office manager said no and, trying to placate Samantha, went on to say that outfits that accentuate the figure aren’t for ‘certain women’. It just looked, well, too sexy and vulgar in a way, she said, the way the material clung to a woman of Samantha’s build. The manager advised my friend against dressing in tunic and leggings. She smiled and bade Samantha good-night assuming the issue was over.

My friend is not someone to be put off easily, especially when she feels something is unfair and unjust.

She was angry enough to take the issue to human resources, (who said they really couldn’t do anything), and then to insist on a private meeting with the director of personnel. The director listened intently to her complaint and agreed with Samantha that there was nothing wrong with her outfit but a lot wrong with what her manager had said. He would definitely speak to her about it and tell her how inappropriate her remarks were. He assured my friend it would not be tolerated.

Samantha told me she felt that she had scored a small victory for women. After doing research for this article I’d say there are still more battles to be won. Here are some facts to ponder.

Today’s clothing mannequins have a hip measurement of 30-31 inches. In contrast the average woman’s hips measure 37 inches. If today’s mannequins were actual human women, based on their theoretical body fat percentages, they would probably cease to menstruate. The clothes on these mannequins are size 2 and under.

50% of women wear size 14 or larger, but most standard clothing outlets cater to sizes 10 or smaller.

Illustrating how fuller women are viewed is a Catch-22. They’re seen as both sexy and overweight. Model Elizabeth Hurley once stated in an interview that, “I’ve always thought Marilyn Monroe looked fabulous in clothes and she was sexy, but I’d kill myself if I was that fat.” Fat? She was 5’5″ and weighed 134 pounds. Hardly fat.

When a group of 20 men and women were asked to name 5 current well-dressed female television news personalities who are fuller and curvier, fewer than 1/3 could do so yet almost all could name the thin or very thin ones.

Whether modeling lingerie or dressing in a similar manner to what others in the workplace are wearing, a woman should not be discriminated against because she has ‘bit more to show’. If the fullness of a normal woman’s body is considered too sexy by some people who are in charge, network or employer, then we have a problem.

The name of the problem is weight discrimination no matter how the issue is couched.

© 2019 copyright Kristen Houghton


Is Victoria's Secret's ad less racy than Lane Bryant's because of the size of the models?


  • Kristen Houghton

    Kristen Houghton

    Thrive Global

    Kristen Houghton is the award-winning author of the popular series, A Cate Harlow Private Investigation.  She is also the author of nine novels, two non-fiction books, a collection of short stories, a book of essays, and a children’s novella. Her horror novel, Welcome to Hell, was nominated for a Bram Stoker Award. Houghton has covered politics, news, and lifestyle issues as a contributor to the Huffington Post. Her writing portfolio includes Criminal Element Magazine, a division of Macmillan Publishing, Today, senior fiction editor at Bella Magazine, interviews and reviews for HBO documentaries, OWN, The Oprah Winfrey Network, and The Style Channel. Before becoming a full-time  author, Kristen, who holds an Ed.D. in linguistics, taught World Languages on the high school and university levels. Along with her husband, educator Alan William Hopper, she is a philanthropist for Project Literacy and Shelters With Heart, safe havens for victims of domestic abuse and their pets . mailto:  [email protected]