Man surfs ocean wave

In 2020 travel has become constrained due to limitations imposed by the coronavirus. Planes are grounding, people are quarantined, and many recreational areas including beaches, are closed during this time.

And, of course, it goes without saying, that many people are missing the beach right now.

Ethical streetwear brand Hawaï à La Baule offers a transportive experience that people desire with its original beachwear reminiscent of “big 80s” style, taking people beachside through its unique fashions.

Hawaï à La Baule, was born out of conceptual takes on both Hawaii and La Baule, France. Though thousands of miles apart, they share a general likeness and similarity in culture. Hawaï à La Baule’s streetwear line is unique and original but also reminiscent of big 80’s beachwear. The brand has a deep connection and understanding of street code and lingo associated with extreme sports such as BMX, skating and surfing. With styles for both men and women, Hawaï à La Baule epitomizes the chic La Baule lifestyle and Hawaiian cool, which makes it more than a product but an experience.

Created for the in crowd that enjoys the beaches, the concrete, and travel, Hawaï à La Baule  provides the escapism people are seeking all over the world. The brand is both colorful and sustainable, with each piece being woven in organic cotton and or recycled polyester. All pieces are developed in France.

Founded by France-based Xavier Petit-Jean-Boret, Boret’s passion for design came from his mother, who also worked in fashion and for major brands such as Balenciaga and YSL.

Hawaii at La Baule is accessible, fair trade, vegan, organic and ecofriendly. The fashion line ticks all the revolutionary boxes that lead to positive disruption of the fashion industry.  Imaginative, responsible, and in touch with contemporary issues, they transpose their fashion revolution in the form of their own visionary T-shirts and Sweat-shirts, perfect for sport and lifestyle.

“Hawaii at La Baule is not a trivial story. It’s a lifestyle story, a way of thinking and consuming, commented founder Xavier Petit-Jean-Boret.

Learn more about Hawaii at La Baule here.


  • Nadya Rousseau

    Entrepreneur | Writer | Producer

    Alter New Media

    A storyteller since childhood, Nadya Rousseau worked as a professional actor, freelance journalist, and multimedia producer before pivoting to digital marketing and business development. To date, Nadya has worked with clients ranging from startups, to nationally recognized law firms, to nonprofits, to entertainers and more. In late 2016, Nadya founded a purpose-forward global digital marketing & PR agency, Alter New Media. The agency has its own influencer board, representing influencers worldwide. Nadya also has a best-selling Instagram growth and management service, Instagram Rockstar, that since its launch on the "Fiverr PRO" platform in late 2017, has serviced over 400 customers. Verticals served range from tech, fashion/beauty, cannabis, consumer, professional services, and many more. Nadya's opinions on business, entrepreneurship, and marketing have been featured in Forbes, American Express Open Forum, Voyage LA, and Honeysuckle Magazine. Nadya has additionally partnered with several influential social media campaigns, including The Nylon Project’s fashion initiative “#Itcanbeyou” to raise awareness about the homelessness epidemic and is highly active with nonprofit organizations via the creation of "purposeful partnerships" via ANM. Alter New Media is an in-kind partner for StartOut, the nation's largest organization serving LGBTQIA+ entrepreneurs. Through her storytelling-based strategies, Nadya has successfully taken her clients’ social media reach from non-existent to in the thousands, landing them new customers, partnerships, and revenue. Her purpose? To help her clients achieve their business goals while also making a difference in the world. For Thrive, Nadya covers entrepreneurship, identity, and lifestyle.