With the abundance of activewear in today’s market, how do you know which brand to choose? Do you go for performance, do you go for style, or do you choose comfort? These are the tough questions consumers have to face, but Evolve Apparel has the answer.
Established in 2018 in Melbourne, Australia by two friends Nicholas & Edwin, Evolve Apparel has rapidly climbed through the activewear ranks, proving that their products are second to none. With rising demand from Gen-Z consumers and millennials alike, the activewear market is set to boom in 2020, and Evolve are certainly showing no signs of slowing down.
A vision for the future
The brand’s name encompasses what they are about; working hard each and every day to grow, become better and stronger than before, and ultimately, evolve. “Our Vision is to continue to grow as one of the most diverse brands on the market, and give people the confidence to look good and at the same time, help them to reach their personal fitness goals” stated Edwin.
With fashion growing even more conscious, Evolve has continued to “evolve” their own product line, developing the best looking, best performing, and most comfortable clothes on the market. Made from unprecedented, high quality fabric & materials and with a rigorous 6-12 month sampling phase before any release, it’s no wonder people can’t stop talking about them.
Even more impressive than the clothes themselves, is how the business operates. With a business this large, it seems impossible that it could be run by just 2 people: wrong. From product designing, advertising, sampling, customer support; everything is done by Nicholas and Edwin. Completing everything from the ground up, they value the understanding and knowledge that comes with growing a business. Normally it takes countless years for a company to gain solid ground in the market, but they’ve been able to shortcut this timeframe by using the most powerful marketing strategy in today’s day and age: influencer marketing.
Working with one of Australia’s leading marketing companies, Evolve’s Strategy of advertising and promoting their product through micro influencers has brought them more success than they could’ve imagined. Creating and nurturing relationships with the influencers has proven to be a foundation in the continued success of the brand, as they have created an online community which continues to grow. Now with their vast array of product ambassadors, they are able to reach a diverse range of demographics, of all ages and fitness levels. As the brand has grown, so has their target audience.
Better performance and lasting impact
Undeniably, the world as it stands today witnesses the blurring away of thin lines between going out and working out. Evolve Apparel bridges the gap between fashion and functionality. The functional activewear selection coming from Evolve Apparel will allow wearers to look confident and maximise their performance during their everyday training and activity routine. They have truly come a long way to form a solid target base for a wide range of audiences and what began as a product chiefly targeting the younger demographics, has now transformed far beyond. Keep an eye out as they continue to boom through 2020.