business landscape
business landscape

Maintaining entrepreneurial spirit during the Covid-19 pandemic was tough for many business leaders and entrepreneurs. The greater challenge may lie ahead though when entrepreneurs must continue to lead, inspire and motivate themselves and their teams in the post-pandemic world. 

It is a daunting task no doubt, many organisations have suffered huge losses on their bottom line, some have even gone under, but what we can all agree on is that the workplace has changed and we need to adapt to the new normal in front of us.

The traits that got successful entrepreneurs in position to begin with will become even more important as each tries to re-establish some corporate order and to rebalance the books as they drive towards future successes. 

But which characteristics will be most beneficial to them now with staff morale low with job security a concern, and the basic numbers decreasing with each and every government restriction put in place? How can you make your business a success?

An abundance of optimism and self-confidence will only get you so far, let’s explore the other necessities for a post-pandemic entrepreneurial world that may have escaped your attention: 


Your business acumen will be integral to your success and the ability to interpret numbers and figures quickly and effectively is key. If you have always taken an analytical approach then you are at a distinct advantage because now more than ever, with profits decreasing daily, a keen eye with emphasis on cost saving measures backed up with the data analysis cannot be underestimated.


It’s been a rollercoaster few months and things will continue to be unpredictable for  the foreseeable. Sticking with a plan when things aren’t going your way can be the long term difference maker in business. Stay strong and remember the core reasons why you put this strategy in place to begin with. Focus on the end goal and persevere with the knocks along the way.


Continue to think on your feet, don’t get lulled into a routine where your mind and actions could become stale. To spot and capitalise on opportunities presented you need to be fresh, observant and focused on all areas of business at all times. Don’t rush into decisions but don’t be afraid to take a risk like you always have as an entrepreneur. Trust your judgement and if the opportunity is right, don’t hesitate, take it.


Whilst seeking expansion and further development is a natural thing for an entrepreneur, in the post-pandemic world approaching with caution is sensible. You need to keep a firm hand on your current business ventures before looking too far ahead. 

A priority here is to show leadership and maintain the success you built your companies on. This can only be achieved by looking after current staff who may be feeling vulnerable at this difficult time. Show you care with gratitude, motivate them with words and actions and set achievable targets they can hit to get a boost. 

Be on premises as much as you can, be approachable and show others the way forward during uncertain territory. Provide any reassurances they need with your inspirational policies, intuitive processes and Covid-safe working environment.