Good vs Bad Packaging

Packaging can help your brand to change the buying behavior of consumers as most of the customers go for buying the products, which are packed properly and safely. There are two types of packaging good, and bad packaging make sure that you choose the right and good packaging for your products.

As good packaging can affect the behavior of customers positively whereas bad packaging can affect it negatively. Bad packaging can destroy the reputation of your brand, which is not for your business. However, if you have made a good packaging solution for your products you can attract more customers and can also get more sales revenue.

The buying behavior of consumers can be changed with the designs and sprinting of boxes as graphics and designs of boxes have more power to change the mind of customers. By using a good packaging solution, you can make the customer interested in your product even if the customer is not interested at all. Additionally, you can also create an aura around your products by using custom packaging designs. This will make more of the customers easily attracted to your product.

Make An Effective Logo

Good packaging is the one, which can attract some customers even if they are not interested at all. Packaging can help the brand to make an identity among consumers. As branding is more trendy these days because branded, products are considered as of good quality. Branding needs to have a specific logo for the brand.

The logo must be reflective enough so that customers can get to know about the nature of your brand. The logo must be effective enough so that customers easily show interest in your brand. An effective logo can make your brand more recognized and demanded among consumers.

Make sure that the logo you are designing is simple but catchy as simple things have more attraction in them. In addition to this, the brand, which has a complex logo, can mislead the customers, which are not good for the reputation of your brand. Most of the customers stop buying the products of the brand if the logo is not much attractive and reflective.

Choose Right Color

When you are devising a packaging solution for your products, it is important to choose the right type of color. As bad and irrelevant colors can make the boxes look irrelevant and are not much effective for attracting customers. Most successful sellers and manufacturers of the boxes know that the best and most enticing way of attracting the customers.

Therefore, they choose the right type of colors for their packaging boxes. Using vibrant and bold colors can make the product stand out among other products, which help the brand to have more sales revenue. Getting the attention of customers gets easier when the colors are according to their demand and taste.

Eye-Catching Typography

Good packaging contains the right type of typography, which is catchy and appealing enough that customers can easily get attracted. You can print all the necessary information on the boxes, which makes the boxes more interactive and reliable. Consumers also start trusting the product, which has information printed on the packaging box. This information must need to be authentic and honest so that customers can get a reliable product. Through this honest information, you can make good relationships with your consumers, which is more important for survival in the market.

If the packaging is bad, it also has bad printing on it, which affects the brand negatively. Customers will not like to buy the product if the printing on it is not authentic and honest. This dishonesty can damage the relationship between customers and the brand.

Secure Packaging

Packaging needs to be highly secure so that customers can have their products in safe packaging boxes. Safe and secure packaging boxes can prevent the product from breaking during shipping. As while shipping different people have to handle the product, so it needs to have excellent quality and reliable packaging. You can use cardboard or Kraft for manufacturing of boxes as these can keep the products safe. Additionally, you can also use inserts in these boxes so that the products can remain safe from a sudden jerk or shock. You can also use leather cushioning in the form of the insert so that the product will remain safe.

Bad packaging usually has no reliability and durability as these can get damaged while shipping. Products inside these boxes can also get damage and customers will not like to buy these products. So it can affect the reputation of your brand.

Excellent Quality Packaging Material

In this modern and developing world, every consumer is getting aware of the environmental conditions. So most of the consumers demand excellent quality and biodegradable packaging boxes. As the demand for green packaging boxes is increasing day by day, so you can use these boxes for increasing your sales revenue. These biodegradable and recyclable packaging boxes are safer enough and are also cheap.

These boxes make the customers feel that you are valuing the environment and is taking care of the environmental conditions. So they will start trusting your brand and always prefer to buy the products of your brand. This will help your brand to retain more customers.

These organic packaging boxes are included in good packaging as these can cause the consumers to feel good about the safety of the environment. Whereas the bad packaging which is not good for the environment can make the customers feel bad about the brand. As they are not considering the environment that much important. So customers will not prefer to buy the products from this brand as they are not giving importance to the environment. Therefore, they also have no importance for their consumers. This will make a bad image of their brand in the minds of consumers, which decrease the sales revenue of the brand.


  • Max Leed

    Project Director

    The Custom Boxes

    Marketing jobs are not easy nowadays due to immense competition and ever changing trends, Max Leed made a lot of efforts and hard work in order to achieve bragging success in the field of marketing and now he becomes best marketer as well as the manager in his company. He wins many prizes and awards for the success of his projects. He is the very cool minded person and his qualities help him a lot to win the confidence of his customers. His customers always come back to repurchase just because of his polite behavior. Basically, marketing requires analytical approach, creativity, smart skills, product quality and public relationship at the same time. Max works hard day and night and polishes all his skills with practice. On the other hand, he also publishes his own marketing book in which he discusses his marketing success stories in detail. He is the well qualified person, he completed his Master’s degree from the University of California, and his major subject was marketing. After the completion of his master’s degree, he starts his professional career working with Dell brand where he practically learned a lot about practice marketing. The first challenge for him was the relation management as it is not easy for everyone to maintain healthy relations with so many customers. Max Leed always manages relations with customers in well organized and healthy way. He always focuses to implement six sigma strategies for marketing his products to enhance the output. Results are always important for Max so he always focuses to achieve his goals at any cost. On the other hand, he is also a creative mind person so he always tries to implement new marketing techniques. He is not only successful in his professional life but also a good swimmer and squash player and spend most of his free time in the sports club. Recently he started some new marketing projects of a company The Custom Boxes working in the UK.