Purchasing a house is an emotional endeavor. Selling one is also a good idea. On the same day, it may be thrilling, frustrating, sad, frightening, perplexing, and rewarding. Buyers and sellers will experience a variety of emotions during the process. You’d best brace yourself for an emotional rollercoaster since you’re guiding them through this.

Being sympathetic to your customers is an important part of your work as a real estate agent. To manage the ups and downs of the home buying and selling process, emotional intelligence is required. When dealing with first-time homebuyers who come to every showing with a little budget and a lot of unreasonable expectations, for example, you’ll need to strike a balance between worry and enthusiasm. You’ll also need emotional intelligence to deal with recently divorced sellers who aren’t ready to let go of their house and their aspirations. What if they’re still dealing with depressive episodes? Are you prepared for it?

Well, if you want to succeed in real estate, you have to be.

At some point throughout the process, the bulk of your customers will be influenced by their emotions. Even if you’re dealing with investors, a buyer’s decision to choose one home over another is motivated by emotion.

Rather than trying to ignore your client’s emotional journey, recognize and prepare for it. Here are some suggestions for providing emotional support to your real estate customers.

Your Client Should Be Prepared

Setting expectations isn’t everyone’s favorite task, but it’s essential. Whether you’re working with first-timers or seasoned veterans, you must still prepare them for what to anticipate throughout their time with you. If you’re new to the process, you may conduct things differently than their prior agent or their preconceived ideas. Take the time at your first appointment with your customer to educate them on the purchasing and selling procedure. Many unpleasant feelings, such as worry over the “what ifs” or “what happens next,” may be eliminated in this way.

Even though you want to be upbeat with your customers, it’s also essential to discuss the worst-case possibilities as well. What happens if a buyer’s bid is rejected by the seller? What if your home doesn’t sell straight away? What happens if anything goes wrong with the inspections?

Don’t wait for the worst-case situations to occur before taking action. They’re already pondering such “what ifs,” believe me. Instead, tell them the truth by addressing these scenarios before they occur. You may tell your client that you’ll know what to do if the worst occurs, and this might help them relax.

Assist Your Client in Understanding Buyer Behavior

We all know that people buy houses because their hearts urge them to. Your selling customer, on the other hand, may not be aware of this.

It’s also true in reverse. When it comes to choosing how to price a house and who to sell it to, sellers often go with their gut instincts. Is your buyer aware of this?

Make it clear to your customer that emotions will inevitably arise throughout the procedure. While purchasers believe they are making an educated choice based on research, hard statistics, and reasoning, they are in fact unconsciously deciding to buy a home depending on how they feel about it. In fact, according to studies, 44 percent of purchasers are ready to pay extra for a house just because they enjoy it.

For many purchasers, the emotional attachment to a home is more significant than its resale value or interest rate.

Encourage your vendors to take advantage of the buyer’s emotions. Never pass up a chance to use your staging to convey a narrative. Even the simplest of stories may elicit strong emotions. Instead of the preceding, prospective purchasers should be able to see themselves living in a place.

Also, make sure the seller does minor repairs around the house to minimize friction and improve the homes’ perceived worth.

Make a firm recommendation

At the same time, you may be emotionally supportive and forceful. As you walk your customers through the process, be reasonable, intelligent, and considerate. This is why they’ve come to you rather than trying it on their own. You’re an expert in the field of real estate. You, unlike your customer, are unbiased. Assist your customer in cutting through their emotions to discover what they really want. Renovating your front door may provide a return on investment (ROI) of up to 484.55 percent, according to the homeowner data company Realm. It isn’t a mistake. That’s almost five times the amount of money you invested on your front door. Whether you refinish the hardware, repaint the door, or replace it entirely, you will notice a significant improvement in your curb appeal.

This piece of advice is applicable to both buyers and sellers. Pay attention to what they say about their objectives. And don’t forget to read between the lines.

Your client may be very convinced that they want to buy a house in a certain area. However, their funding is insufficient. Find out why they’re doing it. Perhaps they’re emotionally attached to this location due of its reputation. You may provide strong advice if you understand their connection to an area (e.g. highlighting other trendy neighborhoods that provide a similar vibe within their budget).

Being emotionally sympathetic does not simply cave in to your customers’ demands. As the level-headed expert, be ready to guide them.

Empathy is a virtue.

When working with customers, it’s easy to lose sight of the big picture. You have a lot of knowledge. You want your customer to take advantage of that great offer. However, they are hemming and hawing about their feelings.

Take a deep breath and a step back before becoming upset. Consider the issue from your client’s perspective. It’s your business, but it’s also their lives. They want to make the greatest choice they can. What if you were faced with the most important financial choice of your life?

As you provide advice to your customers, keep this in mind. Recognize their emotions throughout the process. They may have grown bored of looking at the same house over and over again. Wouldn’t you agree? They may be annoyed by lowball offers. Wouldn’t you agree?

Allow your customers to express themselves without taking it personally. However, constantly remind your customers to be patient throughout the process.

Along the way, keep in touch with your client.

Keep in touch with your customer throughout the house-hunting/selling process. Inquire about their feelings.

You may be unaware that they are discouraged by the procedure. You may be able to prevent a customer from leaving you by asking this easy inquiry. Emotions may distort their judgment and make the procedure unpleasant. You can help them overcome their bad experience by providing optimism and a professional viewpoint that they lack.

Recognize when it’s time to go.

You have to know when to walk away, as Kenny Rogers advises.

Some customers aren’t prepared for the procedure. Allow them time to get used to the concept. Don’t force them to make a choice they’ll come to regret (even if you believe it’s the best option for them). If your customer is uncertain, give them your best advice and tell them to contact you when they’re ready to take the next step.

And, of course, don’t allow your relationship to fall apart. Maintain frequent contact with the customer through email, text, or phone calls. When your customer is ready to continue the process, this will keep you at the front of their mind.

Last Thoughts

Buying or selling a house is an emotional experience. When guiding your customers, be compassionate and reasonable.


  • Kimsea Brooks


    Nick Dee

    I am an inspirational Youtube Creator who wants to help everyday regular people live their best lives.