When each of us decides to be an entrepreneur, we decide to navigate the ups and downs of entrepreneurship daily. Many times to continue to grow, we have to reach outside of our comfort zone. Below you’ll find ways that I’ve ventured out of my comfort zone to grow.

Learning to Ask For Help

Asking for help was extremely difficult for me. I thought that since I had so much capability and so many skillsets, that I could power through the difficult times on my own. In fact, asking for help sometimes made me feel like I wasn’t enough. I had to learn that this wasn’t true.

On the contrary, what is true is that my network was filled with supporters who could help me through contacts, physical work, and financial backing. This help enabled me to accomplish my goals faster and with more support. I believe the only reason that we’ve achieved what we have with EnrichHER is based on recognizing the importance of asking others for help.

Learning to be a Better Manager

Even before I decided to become an entrepreneur, I managed teams of people. But, I was limited in that I often hired people with the same personality; introverted engineers can be very similar in the fact that we love to execute in solitude. But, when I moved into a small business, I learned that you need a combination of creatives, salespeople, and operational people to be successful. Having a multi-dimensional team typically means that people have different personalities, different work environments that enhance their job performance, and varied human interaction preferences. 

Based on this, I had to ask myself if I wanted a team that was happy and effective, or if I wanted it my way. Clearly, I chose a happy and effective team. Based on this, I started having regular 1-on-1 meetings with each person on my team,  having all hands team meetings once per week, and leveraging funny check-in questions during these all-hands meetings to create an atmosphere of sharing and openness. By doing this, I felt like I had less time to execute directly, but my team felt way more empowered. Since we all know it takes teamwork to make the dream work, this process, while difficult for me, allowed me to have a cohesive, emotionally engaged team that is on the same page for our growth and success.

Learning to be Radically Candid

Being radically candid in my conversation is my current goal. This process enables all parties to know where you stand instead of always giving people chances without them knowing if they disappoint me or frustrate me. For example, previously, when I felt like a team member was sub-par, I would give them recommendations to improve without telling them their work wasn’t good enough. As a result, when I gave them official reviews, they were shocked at their low scores. I’ve learned that not being radically candid, prevents growth, trust, and change. Furthermore, it enables more clear dialogue to take place.

By stepping out of my comfort zone, I have been able to live my dream by doing what I want to do every day. Furthermore, I’ve surrounded myself with a team of brilliant, happy, and understanding people who have


  • Roshawnna Novellus

    Founder & CEO


    Dr. Roshawnna Novellus is the Founder and CEO of EnrichHER, a proven and trusted FinTech lending platform that makes it easy for retail and institutional funders to deploy capital to pre-qualified revenue-generating businesses led by women and people of color. A nationally recognized financial inclusion advocate and champion of mindfulness, Dr. Novellus is dedicated to deploying working capital to women and people of color to help them grow their businesses. She holds a Ph.D. in Systems Engineering with a Minor in Finance, a Masters of Science in Information Technology emphasizing Information System Engineering, a Bachelor of Arts in Business Management Economics, and a Bachelor of Science in Computer Engineering – achieving Summa Cum Laude in each. A native of San Diego, Roshawnna is one of the few Black women ever to have raised over $1M in venture capital. She is a Roddenberry Foundation Fellow and served on the Commission on Women for the City of Atlanta from 2016 to 2018. Additional honors include the "Excellence in Sister-Nomic$ Award" from the National Coalition of 100 Black Women; Atlanta Business Chronicle's "2016 Women Who Mean Business;" Georgia Trend's 2017 "40 Under 40;" Washington Life's "25 Innovators & Disruptors in Tech;" a LinkedIn Top Voice in Technology; and winner of the FinTech South Innovation Challenge. Dr. Novellus has appeared in Bloomberg, Fortune, Fox Business, Yahoo! Finance, and Black Enterprise and has been featured in national television campaigns for her advocacy work in partnership with Logitech, Mastercard, and Hennessy.