All businesses, whether they are large corporations or independently owned, have a company culture. A company’s culture typically describes its values and the treatment and attitudes of its employees. Organizations with an unhealthy culture tend to have issues retaining employees and experience lower productivity levels, as well as increased financial costs. Essentially, your company’s culture can make or break the general environment and ultimately impact your business’ success level. Here are a few key ways that positive company culture shapes your business for success. 

Quality Work & Productivity 

Employees that are unhappy and uncomfortable in their workplace will likely have difficulty performing to their highest potential. Morale plays a significant role in how well your employees are performing, and a good boost in morale can provide employees with the motivation to increase overall productivity and quality of work. 

Increased Retention

When employees are happy in their work environment, they tend to remain loyal to their organization. A high turnover rate can be a tremendous financial burden on an organization. Costs to cover recruiting, hiring, and training can add up quickly, especially if your company is experiencing an increase in turnover due to unhappy employees and poor workplace culture. Maintaining a positive culture will help your company retain valuable employees and lower expenses that come with frequent hiring. 

Recruitment Boost 

To retain quality employees, your company needs to have a good reputation. Today, technology provides people with instant information with just a few clicks of a mouse; and it isn’t uncommon for potential applicants to do their due diligence and research before they apply. Negative reviews from past employees are easy to find and can turn applicants away almost instantly. A damaging reputation can hurt a company’s recruitment process and make finding quality employees much more difficult. Applicants and potential candidates want to know their employer cares about their well being as much as they care about their company’s success.

This article was originally published on