How Social Networking And Digitalization Shaping HR Activity In Organization

Social media and digital transformation change the scenario of the business and its functions. From the workforce’s hiring to every department’s connection internally and in relation to customers, digitalization and social networks simplify every operation within the workplace. It mainly uses it as a marketing tool and technique. Earlier, an organization used traditional promotion tools like radio ads, door-to-door selling, newspaper ads, etc., which are not that useful for the business. But digital marketing, with the help of social media, boosts the growth of the business like never before. 

What Is The Meaning Of Social Networking?

Social networking or social media is a virtual platform used to maintain formal or informal relationships with others. Online sites are used primarily for the promotion of the product or services. The marketer can upload any photos, videos, blogs, etc., to digitally promote the business worldwide. Social networking sites like Facebook, Instagram, LinkedIn, Twitter, etc., are used to aware potential customers about your company’s products and services. It increases brand recognition and loyalty among the users. Let’s see the real example of social media users.

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The above chart clearly shows that users are increasing day by day. Social ads are the sole option for the organization’s marketing team to introduce or promote the product/goods/services globally.  

What Is The Meaning Of Digitalization?

It is a process of resuming business activities with digital tools. Digital tools mean computer-readable language. That simplifies the job of both employees and employers of the company. It also saves cost and time. With the help of digitalization, the manager can make collaboration easily or synchronize every operation performed by the business’s different departments. Following are the data that shows digital changes of the year 2020.

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What Are The Importance Of Social Networks In The Field Of HR?

The human resource department is an engine of the business because it hires the workforce for the company’s growth and manages them in the working premises. Even they can maintain professional relationships between each department of the company. Earlier, the HR manager performs all the job/duty manually, but now social media overcomes the burden of HRD. Following are the importance of the social networks that boost workforce management activities in the workplace.  

Talent Acquisition

Talent management or workforce management is essential to retain employees for the long term. Social media found the best match for the vacant place of the company. The HR manager tracks real-reports of the candidate with the help of social media. In an interview of one hour, employers may not judge the candidate. Still, social media’s history is enough to judge a person. The company can post the premises’ daily activity or updates in the products or services to attract the people. They can also motivate the employees’ videos or photos of birthday celebrations, picnics, and festival celebrations.   

Selecting New Candidates 

Social Media or social networking sites inform the potential candidate about the company’s vacant place. Interested candidates send their e-resume through the same platform. According to the applicant’s educational qualifications, experience, and ability, HR technology notifies the managers about the vacant job’s perfect match. It also uses to check the background of the candidate. This is how a social platform attracts interested candidates for applying for the job and helps the HR manager choose a proper candidate for the working culture. 

Marinating Streamline 

It helps to maintain the hierarchical structure in the working premises. The marketer promotes the goods and services, the traffic they get on a particular post that transfers to the sales team, and they use that data as a fresh lead and tries to convince that visitor. It also keeps streamlining between superiors and inferior. It clarifies employees that they have to report their work. 

Communication & Collaboration 

Social platforms simplify communication and collaboration within the organization. Earlier, the manager had to compile the assigned tasks from one to one, but now social applications like Microsoft teams, slack, etc., overcomes the managers’ burden. 

Promotion And Growth

Social networks are mainly used for the promotion and expansion of the business. As we discussed above, social media’s trend is increasing day by day, and the marketer can use specific platforms to do marketing and attract potential customers. Choosing a particular platform for marketing is not child’s play, but once you get the benefits from that, your business continuously grows like never before.  

What Is The Importance Of Digitalization In The Field Of HR?

Digitalization overcomes the burden of paperwork. Earlier, the business needs to maintain every operation/function on paper, and misplacement of only one document increases the workload of a particular department. But the best cloud based hrms change the scenario of the business. A modern organization needs a modern workforce, and digitalization helps them perform their job smartly, not shabbily like before. Following are the importance of digitalization in the field of human resources. 

Recruitment & Hiring 

The workforce is one who gives their hundred percent efforts to grow the business. Thus, the selection of employees for a particular job is not an easy task. The human resource department recruits the best match for the vacant place and the company’s culture. Digitalization helps them in hiring employees. Through the applicant tracking system (ATS), the HR manager gets notification at the time of need in an organization. The automated system allows them to find out the eligible candidates. Even digitalization notifies interested applicants when organizations want to fill the vacant places. It can help the HR admin examine candidates’ personalities with the help of a personality test. In short, digitalization changes everything in the structure of hiring and recruitment of new employees within the organization.  

Employee Analytics 

Once you hire an employee who is capable enough to perform a particular task, then also you can not get the results you want, then employee analytics is the only thing that helps you to analyze the performance of the workforce. Digitalization or automation provides detailed insights about the job performed by the employees. HR managers compare past performance reports with current details and find out lacking points and try to overcome that. This practice increases the productivity of employees. 

Reports/Data Management 

Earlier, HR managers managed important documents manually but keeping everything on paper is not that easy. So, the human resource department needs digitalization to track everything safely and securely. The integrated HR database stores everything in one central system. When an HR admin needs any document/report, he/she searches the keyword of that document quickly, and in just a blink of an eye, he/she gets that document from the system. 

Leave/Time Management 

Before the digitalization trend, when an employee wants to take day-offs, he/she needs to ask the employer for the same personally. It is the traditional technique that is overcome by digitized technology. Nowadays, when they need to leave for a day or two, they just have to enter the details in particular software through a computer or smartphone. The employer gets the notification for the same, and he/she accepts the request of the leave, and again the system notifies that employee about approval or disapproval of the break. 

Similarly, the manual time management technique is not that useful—for example, the employees’ attendance management. Nowadays, the biometric punch, selfie punch, face recognition punch, time card, etc., are the company’s digitalized attendance management technology to track real-time information. It also reduces the workload of the HR department. 

Data Analytics 

Data analytics is essential for every business, whether small-sized, medium-sized, or giant—for example, salary or wages calculation. Earlier, the HR manager managers measure the total payable amount manually, which is not accurate. If they find any error in mathematics, it takes lots of time to fix it again. But digitalization overcomes the burden of calculation. Now the HR admin needs to put real figures of any employee’s salary, and they get the net payable amount in just one click. They also get insights into total salary expense. 

Workforces’ Development 

The expansion of business is totally dependent on workforce development. Digitalization helps HRD to spring the knowledge of the employee. The HR admin can arrange a seminar of expert talk, and they taught employees about updated technology/automation and its pros and cons. Also, it is used for talent acquisition. In short, automation evolves the workforce’s mindset that increases productivity and, ultimately, enhances the profitability of the business.  


The above mentioned are the importance of social media and digitized technology that increases the productivity of the employees and the company’s profit. It also helps the employees perform and report their tasks according to the hierarchical structure of an organization and streamlines every function within the workplace. Overall, automated technology is used for smoothly running business activities.

Author Bio

Meet Vara is an experienced Product Marketer at FactoHR, having expertise in creating various ideas for creative writing. He is passionate about researching and exploring blogs and checking out the latest trends and replicating his expertise in crafting exclusive content. His approach and readiness towards writing quality content are exceptional.