"Guiding Light" by Rowe Rowe

Rowe Rowe, a 20-year-old rapper from Los Angeles, is on a mission to positively disrupt the rap genre with his motivational lyrical rap songs. But even more importantly, he is on a mission to keep the memory of one his dearest friends, Stella, whom he lost to suicide, alive.

Currently attending Kenyon College where he studies history, he inspires others the way he was inspired to pursue his music dreams by a friend he met at school named Stella, whom he lost to suicide.

Stella had a deep impact on her community, and especially on Rowe Rowe. His latest single “Guiding Light,” released in September, is dedicated to the memory of Stella.

The song begins with distant pianos, a blend of Japanese inspired instruments, and R&B singing that invokes a longing and reverential tone for someone that meant so much to many. With impassioned singing, one line of the opening chorus states: “Flying through the turbulence, trying to make it through,” a direct reference to when Rowe Rowe flew out to New York for Stella’s memorial service.

In addition to Rowe Rowe’s passion for music, he is also committed to helping others achieve their goals and dreams. In honor of Stella, all proceeds for “Guiding Light,” will go toward mental health research. He additionally plans to partner with Kenyon College to offer a scholarship in honor of her memory.

Rowe Rowe’s song could not have come out at a more appropriate time, where a large number of people are finding themselves feeling hopeless and depressed.

“I want to spend my life to help others afflicted by mental illness and create a scholarship with the earnings from my music to honor my friend’s life.”

Music is a universal language that has the power to empower.Listen to “Guiding Light” here


  • Nadya Rousseau

    Entrepreneur | Writer | Producer

    Alter New Media

    A storyteller since childhood, Nadya Rousseau worked as a professional actor, freelance journalist, and multimedia producer before pivoting to digital marketing and business development. To date, Nadya has worked with clients ranging from startups, to nationally recognized law firms, to nonprofits, to entertainers and more. In late 2016, Nadya founded a purpose-forward global digital marketing & PR agency, Alter New Media. The agency has its own influencer board, representing influencers worldwide. Nadya also has a best-selling Instagram growth and management service, Instagram Rockstar, that since its launch on the "Fiverr PRO" platform in late 2017, has serviced over 400 customers. Verticals served range from tech, fashion/beauty, cannabis, consumer, professional services, and many more. Nadya's opinions on business, entrepreneurship, and marketing have been featured in Forbes, American Express Open Forum, Voyage LA, and Honeysuckle Magazine. Nadya has additionally partnered with several influential social media campaigns, including The Nylon Project’s fashion initiative “#Itcanbeyou” to raise awareness about the homelessness epidemic and is highly active with nonprofit organizations via the creation of "purposeful partnerships" via ANM. Alter New Media is an in-kind partner for StartOut, the nation's largest organization serving LGBTQIA+ entrepreneurs. Through her storytelling-based strategies, Nadya has successfully taken her clients’ social media reach from non-existent to in the thousands, landing them new customers, partnerships, and revenue. Her purpose? To help her clients achieve their business goals while also making a difference in the world. For Thrive, Nadya covers entrepreneurship, identity, and lifestyle.