Did you know that 60% of all humans are visual learners! It simply means that these people learn much better by seeing something rather than listen or read about it. This is backed by the fact that people who watch an explainer video retain 90% of the information. From a business’ perspective these facts prove the worth of having a video done for your services or products.
Video has emerged as the most effective marketing tool in recent years thanks to the enormous potential it holds. Businesses hire Video Production Services of top firms like Skittles Productions to create impactful, interesting and engaging explainer videos. Storytelling in video form multiplies the user engagement. It is quite rightly said that ‘Video humanizes the selling process.’ If you are a startup or an SMB reluctant to use explainer videos, let me explain why videos should be a part of your business pitch.
1. Explainer videos are brief and crisp:
Explainer videos are of only a few minutes duration making it easy for the customer to go through it without getting bored. Explainer videos are the ultimate way to hit a homerun with customers. But there’s a catch, writing for such formats is indeed a task because you have only so much time to deliver what needs to be said and explained. That is why it imperative to hire a professional Video Production Company to create a crisp and engaging explainer video.
2. Explainer videos are aimed at solving a problem:
Explainer videos work on a simple linear progression format- Problem and Solution. The video takes the consumer from what is a problem to what can be a solution. Creating a value proposition for your offering through explainer videos, marketers show the pain point of a consumer and how their offering helps them. Now one question that arises is, can’t this be done through written content? Well, yes it can be but a video content brings a human touch to the table which is far more effective in establishing a connection with your consumer or prospective consumer.
3. Explainer videos are packed with Creativity:
Explainer videos have come a long way since the time they began to be used for marketing communication. Depending upon your product or offering and the target group, different dimensions of creativity can be inserted into an explainer video to make it even more interactive and eye-catchy.
A dynamic Explainer Video Company in Delhi can use jokes in your explainer video to lighten the mood or include some cutting-edge animation to get more attention from viewers. Impressive music can be used to give viewers a memorable experience. The right music that goes well with your script can make viewers retain the message for a longer time. A video that has an element of surprise sticks with the viewer, giving you an opportunity to capture mind share.
4. Explainer videos can be used on multiple platforms:
Explainer videos subtly remind consumers of their latent needs, pain points and in some cases even gives an option to satisfy a requirement in a better way as compared to what is being done currently. These simple formats make them perfect to be used on any platform. You can use the same explainer video on YouTube, on your website’s homepage and on the landing page. In fact, explainer videos are vastly used in corporate presentations as well to show what the business offers. Short and relevant, explainer videos say a lot in a nutshell.
5. Explainer videos can target both existing and prospective customers
The primary function of an explainer video is to showcase offerings to new or prospective clients. But surprisingly, these videos are useful for even existing set of customers. It serve as a tutorial and since it is in audio-video format, it helps in maintaining a connection with existing clients better than a text format. Humans are more receptive towards visual content and any information delivered by the said medium is retained longer. Thus, video is the best way to explain any concept easily to both new and existing customers alike.
The primary function of an explainer video is to showcase offerings to new or prospective clients. But surprisingly, these videos are useful for even existing set of customers. It serve as a tutorial and since it is in audio-video format, it helps in maintaining a connection with existing clients better than a text format. Humans are more receptive towards visual content and any information delivered by the said medium is retained longer. Thus, video is the best way to explain any concept easily to both new and existing customers alike.