Do you want to start a successful sports store but don’t know where to start from? This article covers everything you need to know to decide if this business is good for you. From school students to professional athletics, almost anyone who play some sort of sports need sports equipment.

Sports store may seem hard to get off the ground, but this can be a rewarding business if done right. Before you take your initiative, do your research. Consider you how are the perfect match for sports business, and what makes you different from already existing sports stores.

This business is right for you if you are sports enthusiasts or have some sort of sports background or knowledge. If you are knowledgeable about sports goods and their brands, you have an edge over other sports businesses.

Once you have decided to start your own sports good store, you need to plan your business, collect investment, resources, and create a realistic marketing strategy to promote it.

Plan your sports store

A clear plan is probably the most important requirement for having a successful sports store. You should ask yourself questions such as:
What are the initial expenses?
Who is your target buyer?
Who is in your competition?
What resource do you need to start or break even?
What help you need to start a sports business from a legal perspective?

What kind of equipment to sell? (For example: Exterior Tennis tables, boxing bags, soccer balls etc.)

Once you have answered all the above questions, we recommend you to start with choosing the right business for your sports store. Establish an LLC to give your business legal safety and acquire necessary permits and licenses. Register for taxes. Open a business bank account to manage your expenses, revenue, and financial assets.

Will you be able to manage the store on your own?

Don’t just stay moderate. Work on creating a brand aligned to your sports sport’s vision to help your store stand out from competitors. Establish a professional business website which allows easy, online access to your customers to your sports store. Take advantage of the growth of social media for advertising your sports store. Distribute flyers, sponsor local sports events to get your business some visibility among the people who play sports.

You can’t operate an entire sports store on your own. You need to build a team or hire at least one employee to assist you with customer service, sales, and managing inventory. Once the business is on track, you can hire more employees and extend your marketing efforts. More people will know about your sports store, more business and sales you will acquire!

This article written by Bashgal sport store in Israel


  • Hi, I am a writer, columnist and an editorial fellow. My previous work includes roles in digital journalism and content writer. I did graduation in Marketing. For my Post graduate thesis, i researched on insights into how people thinks and motivations, i help client to develop and strengthen their brand.