“Show me your friends, and I’ll show you your future” is outdated.
Sure having the right people in your inner-circle will make or break your success. But the rules have changed.
Now that social media has become integrated into our culture, it’s a completely different ball game.
The core principles are the same. Your environment does determine how successful you’ll become.
If you want to be successful, you’ll need to surround yourself with others who are on the same mission as you.
Today, your inner-circle isn’t just the people who you hang out with. It’s made up of the things you’re exposed to and consume. The things you watch, read, and hear. This is what influences you.
Before social media, it used to be the five people you spend the most time with. But today, we’re more connected than ever. Social media has allowed us to be exposed to everything. Good and bad.
So based on what we’re exposing ourselves to determines our future. So if you’re exposed to negative things, you’ll be negative. If you’re exposed to more positive things, you’ll become positive.
Dean Aguilar, the CEO of Digital Muse Media, who runs one the fastest growing personal branding agencies in the nation tells us how powerful social media is today.
“Social media gives everyone the ability to upgrade their inner-circle. It doesn’t matter if you live on a deserted island. You can have Beyoncé, Sharran Srivatssa, and even Tony Robbins in your inner circle.”
It has never been easier to have more environmental exposure to the people who are doing the things you want to do.
Dean also mentions that you don’t even need to know them to upgrade your inner-circle. All you need to do is listen to their podcasts, read their books, or watch their interviews.
Social media has given you the freedom to upgrade your inner-circle anyway you want. Who do you want in it? Entrepreneurs? Athletes? Optimistic people?
It’s up for you to decide because upgrading your inner-circle can happen by tapping a few buttons.
Now, if you want to have more in-person interactions, you’re gonna need to have a personal brand. Having a personal brand is the fastest way to upgrade your inner-circle in person.
Having a personal brand is the shortcut to get VIP access to industry leaders and mega-influencers.
If you want to have a back-stage pass to these kinds of people, having a well-known personal brand is the way to go. It will serve as your all-access badge to meeting anyone you want. If this sounds like something you want, Dean Aguilar wants to show you how to do it.
Upgrading your inner-circle has never been easier. Social media gives you the power to have Elon Musk, Lebron James, or even Jay-Z in your inner-circle.
And remember, your inner-circle will make or break your success.