It is all about the purpose of the live video. On every platform, your audience needs a particular type of nurturing, and what is right for your personal profile may not be an excellent fit for your business page – and the opposite is true too!
Let’s have a look at what types of lives you should be doing on the three main Facebook platforms, your personal profile, your business page, and your Facebook group.
On your personal profile, you are building awareness about your brand. And your brand is basically who you are and what you stand for. Avoid being too much about business and use this platform to connect, empower and inspire your audience. Here you are pre-qualifying random connections into those who resonate with you and those who you may be repelling.
Do not be afraid of expressing your opinions confidently. You do not have to be controversial and definitely avoid topics on politics and religion which tend to cause a lot of angry discussions that can reflect negatively on your brand regardless of your stances. But you can talk about what you do not want to tolerate in your life and the things you believe in.
The idea is to be intentionally and strategically polarising – you only want people who really resonate with you as a person to be filtered into further funnels – this is how we get to work with our ideal clients and get rid of those nightmare clients that make our businesses a burden.
Do live video at least two times a week you can build connection and relationships with your friends and followers.
The Call To Action on the personal profile can be to bring people into your Facebook group (because from your Page unless you are boosting/running ads from every post, not many will see your content, whether you have hundreds of followers or just one. It is only the truth of the limited Organic Reach.)
A Call To Action “to join your programs”, etc. does not have a great response on the personal profile, plus it is going against Facebook’s rules not to use your personal profile for commercial gain. Much better to say something like: “comment below if you would like more info” and then messaging everyone who commented and discussing the program and if you are a good fit in a private message. This is a strategy a lot of Facebook marketers use even when they are already established personal brands.
In the group, you do live videos to establish yourself as a community leader, an expert in your niche and, of course, nurture your audience to eventually buying your programs/products.
You can do Q&A’s, behind the scenes or over the shoulder kind of trainings, connecting to the community and showing that you care. This is also where you can really listen to the conversations and get ideas for your products, based on the needs and especially the language your audience uses.
Top tip about your “how-to” lives inside the group – the best strategy is to use the video as a group growth tool so you can post on your personal wall, saying: “Hey, I just did this awesome live about XYZ inside my group – join it to watch and get XYZ results.” (And you can send out an email or bot with two links- one to join the group, the other one directly to the video.)
On your business page, you are pretty much advertising yourself as an expert.
You can do live videos that are more educational, masterclasses or trainings where you make an offer at the end. Those kinds of trainings need to be promoted in advance, so you have enough live viewers and afterwards, to get more eyes on your content and of course, make sales.
Facebook lives on your business page are perfect for growing your messenger bot list, where people can comment with a particular word and receive a bot message that may take them through an automated nurturing sequence. You cannot do that on the other two platforms.
If you are not using bots, you still want to reach out to people who are commenting on your lives especially if you have a freebie or notes to offer – make sure you get them to sign up to your email list to receive those resources.
Top Tip: When you are doing a live training where you will be making an offer at the end of the training, do not add any links in the description of the video. It is much better to take 10 seconds closer to the end of the live video and share the link in the comments. ( You should have it already copied and ready to paste). Or you can get your VA or even your child or a partner to do it for you on another computer or phone while you are doing your lives. When I started, I had my daughter inviting live viewers and pasting links, and it really helped boost my reach and also connect to more established names who have seen my live interviews and were happy to become guests.
I hope you can see how it is essential to be doing lives on all three platforms. Yes, it may seem like a lot of work, but if you are planning your content in advance, this goal will be very doable and much less time consuming than you may think.
My advice- commit to doing more than 3-4 per week, do more than 2 per week on your personal profile, at least one on your business page and at least 2 in your group. It gets much easier when you are consistent with them, and it does not even feel like extra work. The more lives you do on your personal profile, the faster you build the “Know Like & Trust” factor, also if the same people are in your group. Those who follow you (whether they are engaging with you or not) will be supporting you everywhere and will be ready to buy whatever you offer.
Ready to overcome any resistances or fears that hold you back from doing live video consistently to attract better clients into your business? Check out my signature 11-day Live Video Challenge – click here. Transformation’s GUARANTEED