Learn About Matcha from the Japanese

In recent years, matcha has taken over Western cafés, beauty aisles, and social media feeds. But long before it became a superfood trend, matcha was a sacred part of Japanese culture — one that deserves our respect, curiosity, and thoughtful appreciation.

Matcha (抹茶), finely ground green tea powder, has been used in Japanese tea ceremonies for centuries. Its origins are deeply spiritual, rooted in Zen Buddhism and the ritual of quiet contemplation. As a Japanese-American author, chef, and wellness journalist, I’ve spent years studying matcha in Japan — not just how to make it, but why it matters.

Matcha Isn’t Just a Trend — It’s a Tradition

In Japan, matcha is not simply “latte material.” It represents wabi-sabi (the beauty of imperfection), mindfulness, and a reverence for nature. Every whisk, every sip, is part of a larger philosophy: one that encourages patience, presence, and gratitude.

In the West, we often rush to monetize trends — without understanding their roots. Matcha deserves better.

Cultural Appreciation, Not Appropriation

Learning about matcha from Japanese experts and families honors the people who have nurtured its history. It also ensures you’re getting the real thing: shade-grown, stone-milled ceremonial-grade matcha, packed with antioxidants like EGCG and rich umami flavor.

Support Japanese-owned matcha brands. Take the time to learn about Sen no Rikyū, the 16th-century tea master who shaped the way matcha is served and respected. Ask where your matcha is grown — and by whom.

Let’s Do It Right

If you’re enjoying matcha for wellness or pleasure, that’s beautiful. But let’s be intentional. Learn from those who carry this tradition in their DNA. And if you’re creating a product, brand, or class around matcha — please do your homework.