There’s no questions New York City is a big place with so much to do. But if happen to be in the Manhattan area, knowns of it’s top stores, there are few places as unique and welcoming as Vladdy Aminov’s jewelry shop.

It doesn’t take long for one to realize the quality products one can find inside Vladdy’s Diamonds. From quality craftsmanship and custom designs, their store will definitely set an impression.

Jewelry artist, and boutique owner Vladdy Aminov believes in being hands-on

Not only does he custom make his jewelry, both within collections and custom designs, but he also handpicks every local and international piece of jewelry stocked in his New York boutique, Vladdy’s Diamonds.

His unique store, which opened in 1998, has served its customer focusing on giving the best service possible. “Family values, community-oriented,” Vladdy said. “I wanted the focus to be on the relationship first.”

For Vladdy himself is all about creating a long-lasting legacy.

It’s no small feat for a small business to last 20 years. According to data from the Bureau of Labor Statistics, only 33 percent of small businesses make it past 10 years.

Small, local businesses like Vladdy’s Diamonds make up the lion’s share of the jewelry industry.

About 90 percent of the specialty jewelers in the U.S. generate less than $2.5 million in annual sales, and most only operate one or two stores, according to the International Diamond Exchange.

Vladdy said the business has made it through the years because of its expertise and focus on customers.

“You’re becoming part of the fabric of the relationship and to have fun and get to meet amazing people makes it easier to fall in love with the industry,” he said. “I love that.”

Seeing celebrities run into his shop isn’t new to Vladdy. From Cardi B to Jadakiss, and much more, the store is often visited by top celebrities from all industries. 

For more information on Vladdy’s Diamonds, you can follow them on Instagram Here.


  • Sofia Vargas

    Senior Associate

    Now Strategies Group

    Sofia Vargas is a senior associate at Now Strategies Group, a hybrid PR agency. Their diverse client base include top class entrepreneurs, public figures, influencers, and celebrities.