One of the promising and guaranteed names in the digital world is Piyush Chugh who is a Facebook and Instagram ads marketing expert. Piyush has built a strong online reputation for many of his clients across the world.
For a long decade Human race was thoroughly into pen and paper but over a period of time gadgets have taken over the rule and now everybody has become accustomed to it. Social media in the present scenario has become the most powerful tool of all the times to influence the public and also to keep your opinion and share it with everyone else says Piyush.
Social Media is one of the sources of the people in their decision making in the daily life. Social Media plays a crucial role in connecting people and developing relationships, not only with key influencers and journalists covering your company’s sector, but also provides a great opportunity to establish customer service by gathering input, answering questions and listening to their feedback.
Importance of social Media:
- Nowadays above 85% of all businesses have a dedicated social media platform as part of their marketing strategy.
- Nearly 58% of businesses that have used social media marketing for over 3 years and have reported an increase in sales during this period.
- Almost 60% of marketers are devoting the equivalent of a full work day to social media marketing for development and maintenance.
Piyush says, social media not only helps people stay in touch with existing contacts, but also aids in the formation of new alliances. These alliances are usually with people that share common interests. These social networks open up the possibilities of discovering and learning new information, sharing ideas and interacting with others. Social media provides a platform where you can share your knowledge and gain credibility in your chosen field(s) or specialism(s). Within an online community, you can also acquire information and insights from others who have already been where you are now or have completed similar research.
With social media, you have the opportunity to highlight all the best aspects of your business with one click. What information would be most useful for your potential and current clients to have easy access to? Don’t leave this vital question unanswered! Social media’s importance is seen when you realize your social pages become a hub for users to easily find out more about your business and what you care about, without clicking away from the app or website they’re already browsing. Social media allows you to demonstrate your expertise in a variety of ways along with the ability to write staff bios, share posts and produce content that can creatively highlight your company’s core values, brand voice and unique qualities that your services provide.
Social media is a place where interacting with your audience gives you more exposure and helps you better understand your audience which also gives you the chance to tell your story to all your followers and inspire them through your success or past failures he quoted.