Earlier this year, I spent 10 gorgeous days in Italy and France presenting papers, participating in fascinating debates and stumbling into friends. We meandered about from Milan to Fontainebleau. The weather was charming and the birds chirpy. The gelatos were delectable and the Campari trippy.

One night, lost in the profound depths of my social media feed, I missed a stop from Venice to Florence and found myself in Bologna. With all hotel rooms booked out and the next train scheduled for morning, I decided walk around and direct my own version of “Midnight in Paris” in Bologna. It began with a cappuccino served by an American barista in a cup with Mexico inscribed in pink and ended with a mesmerizing middle-eastern concert curated by University of Bologna and SAIS students.

I just couldn’t get anything wrong. My missteps were leading to magically mystical musical nights. And unlike Woody Allen’s “Midnight in Paris”, mine wasn’t a fantasy comedy.

With each day of my adventure turning out to be better than the last, I was looking forward to my last day. I had thump in my stride as I walked to my room facing the Eiffel Tower. I checked in and decided to relax in the balcony. That’s when my phone rang.

Three crazy hours of emails and calls later, I found myself in a sullen mood. A trivial issue had escalated and I did what most of us do when we are in a hole - keep digging. Thank you, Will Rogers. Won’t ignore you again.

Those three hours didn’t change the flavor of my wonderful European adventure. I still thought it was incredible but I noticed that I remembered the vacation differently.

Turns out Nobel Laureate Daniel Kahneman has an explanation. He calls it the “duration neglect” where we often tend to downplay how long an episode lasts and magnify what happens at the end.

This encoding power of endings morphs many of our opinions and subsequent decisions. Several scientific studies show that we often evaluate movies, vacations and even dates not by the full experience but by certain moments, especially towards the end. Science tells us that when we rate our Uber/Ola/Didi driver or provide feedback to our Airbnb host, much of our final evaluation is our reaction to the conclusion.

Moving beyond dates and cab rides, let us explore elections - the cornerstone of democracies. When asked, most voters say that their decision is based on the performance evaluation of the full term but researchers tell us that it is categorically false. In fact many studies have shown that voters decide based on the election year economy - the culmination of a 4/5 year sequence, not the entire duration. This “end heuristic”, political scientists like Berkeley’s Gabriel Lenz argue, leads to “myopic voting” and eventually “myopic policies”.

Many believe that Hillary Clinton would probably be the American president had FBI Director James Comey not sent a letter to Congress on Oct. 28. The letter was shared 10 days before the election and stated that the FBI had learned of the existence of emails that appear to be pertinent to the investigation into the private email server that Clinton used as secretary of state, upended the news cycle and soon halved Clinton’s lead in the polls, imperiling her position in the Electoral College.

Without getting sucked into a political debate, let us get back to the core issue - endings. Julie Brines and Brian Serafini concluded that even heartbreaks and divorces are not immune to timing. They follow a distinct seasonal rhythm. Divorce filings spike in the months of March and August. The duo speculates that the twin peaks may be influenced by domestic rituals and family calendars. A Bloomberg reportage suggests that divorce attorneys have a high season in January and February, when holidays are over and people can finally pretend to be happy. Over the winter holidays, spouses give the marriage one last try before knocking the doors of lawyers. Contentious divorces require 4–6 weeks of preparation - this explains the March outburst. The same thing happens at the end of the school year. Parents keep it together till May and head to the lawyer by June/July, explaining the spike in August. Thankfully I have no hands-on experience and have relied on Daniel Pink’s analysis.

Endings help us encode and evaluate but they also twist our memory, cloud our judgment and alter our perception by overweighing final moments and neglecting the totality.

No research or scientific analysis can take away the pain of endings. That’s why we have literature and art that nudge us into new beginnings. After all, every story is a happy story if we know where to put an end to it.


  • Utkarsh Amitabh

    Chevening Fellow - Oxford | Founder, Network Capital | INSEAD MBA | Microsoft BD | WEF Global Shaper (Davos 50) | TED Speaker | INK Fellow | Writer - Mint | Raisina Young Fellow


    Utkarsh is the founder of Network Capital (networkcapital.tv), one of the world’s largest career intelligence communities. He is a Chevening Fellow at University of Oxford and a World Economic Forum Global Shaper who represented the community at the Annual Meeting in Davos. His new book “The Seductive Illusion of Hard Work” will be available in bookstores all around the world starting September, 2020. He also writes for Mint, Economic Times and World Economic Forum. Utkarsh graduated with an MBA from INSEAD Business School where he was recognized as the Andy Burgess Scholar for Social Entrepreneurship. He is also the Torchbearer of Ashoka University’s Young India Fellowship. His work experience includes Microsoft, Harley-Davidson Motor Company and Teach for India. Utkarsh is a Raisina Fellow and the recipient of the INK Fellowship. Utkarsh is also a trained actor and played “Major Metcalf” in one of the world's longest running plays. He loves to travel and has been to more than 80 countries.