One of my favorite TED talks is Simon Sinek’s thought-provoking talk “Start with Why.” Do you know why you do what you do? Purpose matters. Here’s my story.

In 2018, I faced an unexpected physical health crisis. As I recovered, I transitioned the time into a proper self-growth sabbatical leading to my training and completing my first full marathon and launching my own consulting business aligned to support members of my community that could benefit from my communications expertise while balancing health, wellness, and family which I named #goatmatters.

My Why

My love of goats started when we moved to Cherokee County, GA, in 2006, when our oldest son was less than a year old. He was diagnosed with Autism and to overcome his sensory disorder, we spent countless hours at local farms with goats.

As my son approached his second birthday, he became increasingly frustrated not being able to communicate his needs due to his speech delay, resulting in awful tantrums, so I created laminated flashcards from photos ranging from favorite foods to the park and handed my son the stack of cards and that is how we communicated. And through our journey with Autism, I learned just how vital visual communications is.

In 2013, the Aspergers diagnosis quietly went away while a campaign launched that Autism cannot be diagnosed until ages 2 or 3. Based on my experience with my son, this narrative is not valid. As a result, I turned to blogging to drive awareness for issues that matter to me and now offer others communication services.

…And I don’t want to fight for SEO ranking and goats matter; find me a country across the globe that does not have goats; from Cherokee County, GA to Africa. Goats matter. I named my business #goatmatters.

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  • Ilana Frenkel Kearns

    Strategic Business Operations and Communications Leader Connecting the Dots to Drive Process Improvement and Organizational Success | Chief of Staff


    With over a decade serving alongside top executives at global Fortune 500 and privately held companies as their trusted business partner and advisor, I provide strategic support for all operational efforts to relieve them of administrative functions, allow them to focus on strategic and tactical responsibilities, and achieve key business outcomes. The following are highlights of the value I’ve brought to organizations: Developed and lead and partnered with C-level executives to design and execute company-wide strategic initiatives, including working with department leaders to define, manage, and track their priorities. On-dollar projects, including new space build-outs, flagship events, and multiple-day offsite events to create team cohesion. Researched, prepared, and coordinated corporate communications and marketing programs to build awareness, and collaborated closely with internal and external partners to drive unmatched results. Guided companies towards increasingly sophisticated and effective use of technology, including effective remote work at the onset of COVID-19. Collaborated to produce and write articles, blogs, social media posts, and communications to build both professional and personal brands, increased partnerships, and boost revenue. Served as a Community Relations Strategy Leader for a multi-million-dollar corporation building relationships with 10+ unique nonprofits across the city of Atlanta and galvanizing volunteerism, sustainability, and people-driven community service. Reach out and connect with me here on LinkedIn so we can discuss the challenges you face with managing daily operations. I’d love to show you how I can lend my expertise to help solve them. Strategic Planning | Risk Management and Mitigation | Cross-Functional Leadership | Stakeholder Engagement | Corporate Communications | Project Management | Meeting and Event Management| Policy and Procedure Management | Collaborative Leadership | Workplace Culture | Resource Optimization | Conflict Resolution | Transparent Communications | Business Case Writing | Corporate Social Responsibility | Inclusion and Diversity