It’s been well-proven that “social dieting” makes weight loss more fun and successful—especially with programs that include elements like the spirit of competition, teamwork, encouragement and, of course, gentle peer pressure. You don’t want to mess things up for your other half, after all. There are actually cash-and-camaraderie-fueled challenges that couples can partake in, which are not only a powerful and effective weight loss method, but also an exciting means to bring a couple closer together…and even subsidize their date night outings with monetary rewards realized for pound shedding success.

Exactly why would one want to partake in a pound shedding endeavor with another? Below, weight-loss gamification authority HealthyWage offers three reasons why it’s a sweet idea to “diet-for-dollars” with your loved one (or any other apt partner):

1. Teamwork makes weight loss more fun, accountable and successful

Some financially incentivized diet contests leverage the power of “social norms feedback” and other key behavioral economics principles, being strategically-designed to help couples and other team-based participants stay engaged in the positive new behaviors. In addition to making a couple’s weight loss effort more successful, it also makes it a lot more fun as they work together toward a common goal! In fact, not only can losing weight with a loved one in a competition format make weight-loss easier, but also more likely since there is more accountability—one has a direct stake in the other’s success. The result is an elevated incidence of support and positive peer pressure. And, the desire to win both money and bragging rights adds to the exhilaration and motivation in a contest where cash prizes are at stake.

A Brown University study supports this paradigm, having concluded that social networks and teamwork play a significant role in enhancing weight loss outcomes in weight loss interventions. The study found that team-based weight loss competitions significantly influenced each other’s weight loss, further substantiating the connection between social networks and health behaviors—particularly related to diet and exercise. Published in the journal, Obesity, lead study author Tricia Leahey remarked, “In our study, weight loss clearly clustered within teams, which suggests that teammates influenced each other, perhaps by providing accountability, setting expectations of weight loss, and providing encouragement and support.”

2. The money motivation model can sweeten the deal for both parties

Leading academics have repeatedly found that money enhances weight loss success, making dieters significantly more likely to lose weight. You’d think health and vanity alone would be strong enough motivators for weight loss, but financial incentives provide additional benefits that are critical to success. And in a couple situation, those financial winnings can ultimately benefit both participants. Cash-based challenges are powerful tools that help couples not only commit to a specific starting point (eliminating pre-diet procrastination), but also avoid quitting before goals have been accomplished. 

In fact, one related Mayo Clinic study on “Individual- Versus Group-Based Financial Incentives for Weight Loss” found that “financial incentives can improve results, and improve compliance and adherence.” Another widely cited study published by the Journal of the American Medical Association (“JAMA”) found those who have a financial incentive to lose weight were almost five times more likely to reach their target than dieters with no money at stake. In this study, it was further established that the “double-incentivization model” is highly effective. Like, you are more likely to succeed if both of these dynamics are at play: you stand to lose something if you fail and you stand to win something significant if you succeed. 

3. Studies show weight gain—and loss—is contagious 

In a Harvard study, as published in the New England Journal of Medicine, researchers found that social networks play a significant role in the incidence of obesity, including both its proliferation and its remediation. In other words, people with obese partners, other family members and such are more likely to be obese themselves. The researchers concluded that social networks are closely tied to obesity, and examined the reasons why social networks affect people’s weight, including the fact that people “are influenced by the evident appearance and behaviors of those around them” and because “social contacts might change a person’s tolerance for being obese or might influence his or her adoption of specific behaviors.” The researchers also found that “weight-loss interventions that provide peer support—that is, that modify the person’s social network—are more successful than those that do not. People are connected, and so their health is connected.”

Ultimately, couples working together in a weight-loss gamification scenario can proffer many benefits. This includes each participant’s individual health, of course, but also the well-being of relationship at large, as emotional bonds like respect, admiration, pride, appreciation, etc. are made stronger through the process.   Making hard work into a game tends to make participants more engaged and successful and programs that follow academic and industry research on gamification, provide users with an thrilling challenges that remove pre-diet procrastination and helps prevent co-dieters from giving up.


Forbes Business Council Member
 Merilee Kern, MBA is an internationally-regarded brand analyst, strategist and futurist who reports on noteworthy industry change makers, movers, shakers and innovators across all categories, both B2C and B2B. This includes field experts and thought leaders, brands, products, services, destinations and events. Merilee is Founder,Executive Editor and Producer of “The Luxe List” as well as Host of the nationally-syndicated “Savvy Living” TV show. As a prolific consumer and business trends, lifestyle and leisure industry voice of authority and tastemaker, she keeps her finger on the pulse of the marketplace in search of new and innovative must-haves and exemplary experiences at all price points, from the affordable to the extreme. Her work reaches multi-millions worldwide via broadcast TV (her own shows and copious others on which she appears) as well as a myriad of print and online publications. Connect with her at and / Instagram / Twitter / Facebook / LinkedIN