Without a doubt, Gillette’s ad is the most controversial ad of 2019 so far. With millions of engagements, articles, and debates around the topic, we’re here to break it down for you.
And in case you haven’t seen it yet, watch the ad above.
Gillette has stated that the idea behind the campaign was to “challenge the stereotypes and expectations of what it means to be a man.” And while many praised their message, others found it offensive and degrading.
In marketing, a controversial ad isn’t necessarily a bad thing – it still at least succeeded in getting people talking. However, while I’m personally a huge fan of the ad, I imagine the amount of backlash Gillette received wasn’t ideal for their brand.
Whether you are a large business or a startup creating marketing campaigns, there is something to be said about staying in the “safe zone.”
But that being said, I’m high-fiving the eff out of this ad, what are your thoughts?