Future of Influencer Marketing

Before going towards making predictions or knowing about it, you should know what influencer marketing is in case you do not know of it. It is a kind of marketing in which you target some influential people instead of focusing as a whole using social media platforms. It is used to identify those prominent individuals who can have some potential influence on customers, and this marketing orients their marketing activities according to these influencers. They can also be considered as testimonial advertising whenever they have to play the role of the potential consumer themselves.

Also, influencer marketing has increased quite a lot in the fast few years as well. In this marketing you have to leverage some influence of social media, it just needs to be someone who has a strong reputation on social media, who have a large number of followers, you need to endorse them somehow and indulge them, and the rest of their followers will follow on their own. Many predictions can be made for influencer marketing as it is growing at such a fast scale. Some of the following predictions that can be made on the future of influencer marketing are as follows:

Status Diversity

Today, if a person reaches towards some influencer, most people target those who have more than 100,000 followers. It is due to the reason that more the followers more the advertisement. But, the competition for the influencers is starting to increase and grow a lot. So eventually there be a diversity focus as well that will come to light soon. Or, you can put it that way both the high followers as well as those with low followers who are considered as newcomers will get the attention from a variety of brands.

Influencer Groups and Cliques

You will also find the nature of this marketing also interesting as well. If you are connected to some influencer on social media, your followers will also increase by you can say a proxy. All will be affected by the influencer. According to this, the emergence of influencer groups or cliques can be hoped to emerge from this eventually. There is also a chance that a chart can be predicted using this in which it can be predicted who the great influencers are and which low influencers are surrounding them.

Big Entry Barriers

If you want to grow your brand, it will not be easy. There are a lot of barriers a person can have to face. One of the primary demand to improve is the need of an influencer. Individual brands are trying to be influencer themselves, but it will be a lot difficult as it will towards the surge in social media activities due to which competition will get more tough in case you want to be an expert in your area.

Authenticity – Great in Demand

Content marketing can only hope to grow if there is some authenticity to it as well. People do not like any traditional advertisements anymore where the main focus is to sell only and not provide them any satisfaction of the authenticity. Influencers are also included as a part of this. But, this may change in the future since now they are a part of brands and as well as co-brands too. The trust factor can be vanished due to this. Consumers will eventually demand more authenticity from the influencers they are following and will be waiting to see the signs of accuracy and sincerity.

There a lot of other predictions being made by a lot of people that a person can hope to see shortly. Those predictions can be assessment tools for quality; platforms integrated functionality as well as regulatory crackdowns and transparency.

Influencer marketing is the same for Instagram. A person needs a lot of Instagram followers to be an influencer on Instagram. But, overall, it is an excellent platform where this influencer marketing can do a lot to promote personal brands.



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    I'm a Thrive Global contributor, CEO GAJURA and WERAX, writer, content marketer, influencer, advertising/branding guy, screenwriter, idea generator, massive coffee imbiber. I write about marketing/advertising/branding in any way, shape or form.