It’s not Donald Trump who’s in charge of America at the moment, nor is the president of your own country its biggest power. It’s the millennials. Not only are they the biggest consumer group, but they decide what’s trendy and what’s not. And it’s the same way with fashion – how millennials dictate the rules of style is indeed quite important. They are the fashion gurus of today, and if you don’t pay attention to what they have to say, well, poor you! The status quo of the fashion world is constantly being changed, so how are you supposed to know what’s approved and what’s not? What are the imperatives of any millennial who’s into fashion? Take a look at the most important things that you need to have in mind:

Minimalism is the millennial’s black

As far as minimalism is concerned, it is not only the key when it comes to fashion, as it’s widespread among other fields as well, such as architecture, interior design and art in general. It seems that everything that’s minimal will be liked by most millennials. This is why it’s also one of the crucial resolutions when it comes to fashion – the more minimalistic you are, the better. However, you can spice it up a notch but only if you’re using a bold statement item such as a leopard jacket or a very colorful tee while everything else remains quite minimal. Many experts tried to answer the question of why minimalism is so important to all the millennials and they all came to one conclusion – due to the fact that they grew up in the technological revolution, the whole world seems smaller and more reachable to them. They travel a lot and it would be quite difficult to try and implement everything they like into their outfits or a living room. This is why having a minimal wardrobe is rule #1.

Care for Earth

The generation of millennials is also the generation that’s also the most environmentally conscious and their buying habits really reflect this fact. They do not only look for pretty pieces of clothing, but they pay a lot of attention that they’re organic and eco-friendly. This is why many brands nowadays have a different label for all the pieces that are eco-friendly – you can take H&M as an example and their green label. Buying high-quality eco friendly clothing is definitely an imperative to many millennials out there, and it’s also quite important that they are made from sustainable and durable materials. Moreover, if the product wasn’t manufactured with ethical practices, it’s very prone to being “nexted”. However, this generation is never quite loyal to a certain brand, but it is indeed very likely they will come back if the brand establishes a good eco-friendly reputation.

Good value for money

There’s something else that is very important for millennials, and that is the value that they get for the money they spend. Fast fashion is extremely popular right now and getting different pieces of clothing can be extremely affordable, yet it seems that many millennials tend to spend their money on something that will last longer and provide them with better service. Many of them opt to buy a good branded piece of clothing, which is not only very fashionable, but quite high-quality as well. Popular brands such as Celine understood millennials in the best possible way, and as a result, they created their branded and minimalistic Celine tee which was a huge hit a couple of years ago.

Sporty, elegant, or both?

The times have certainly changed, and it’s extremely difficult for us to run home to change if we want to go clubbing after a long day at work. Millennials have also found a solution to this problem, and it’s called athleisure. This is a trend that merges sports and leisure clothes, so it’s easier to transform our combination to suit both needs. A fitted floral dress and a blazer, for example, might go well with some sporty shoes, as wearing comfortable footwear is also one of the most important elements of the millennial fashion. Also, jeans, shirts and T-shirts have also found their way into every style – you can wear them at work, clubbing or a walk through the park (if you’re bold enough and you know how to match outfits perfectly, wearing a T-shirt might also be possible for a wedding ceremony!).

Being a millennial is the same as being a superhero with certain superpowers – they have their own rules and everyone must follow them. If they want to be fashionable, that is. However, if we take into account their environmentally friendly intentions into considerations, we can rest assured that their trends are definitely worth following.


  • Mia Taylor is a fashion and beauty enthusiast from Sydney and writer for She loves writing about her life experiences. Travelling and enjoying other cultures and their food with her husband is a big part of her life. She is always on the lookout for new trends in fashion and beauty, and considers herself an expert when it comes to lifestyle tips.