Professor Heidi Larson, Ph.D. is the inspired Director of the Vaccine Confidence Project™, an innovative initiative that monitors public confidence and public concerns about immunization programs. One of my favorite podcasts,  In the Bubble with Andy Slavitt, had Dr. Larson on a recent episode. She recommended that an effective public health messaging campaign would be “Vaccinate to Liberate.” Her recommendation is based on data collected by her organization that tracks trends in vaccine hesitancy, a primary one being that people do not want to be told what to do.  The idea of liberation, “the act of setting someone free from imprisonment, slavery, or oppression; release,” is a foundational American value that reflects our complicated past and present reckoning on racism. I am sitting with the idea of “Vaccinate to Liberate” as an idea whose time has come. What about you? 

Here is a brief description of “Vaccine Confidence”  retrieved from the website: 

“…understanding vaccine confidence means understanding the more difficult belief-based, emotional, ideological, and contextual factors whose influences often live outside an immunization or even health program but affect both confidence in and acceptance of vaccines.”

Who better than school nurses to boost vaccine confidence in our school communities by demonstrating our own belief in the importance of vaccines? What will it mean for our nation when we reach 70% vaccine compliance? That is the magic number for safe herd immunity, 70%! We could have a much different opening of school in September 2021 if we are successful in encouraging our communities to participate in the COVID vaccination program. This is not including our students, yet, but hopefully, that is coming soon! 

#VaccinateToLiberate can be our public rallying cry to encourage our family members, friends, neighbors, and colleagues to take this important step in ending the pandemic. Of course, until the virus is contained, we must continue the public health mitigation strategies that fewer and fewer people seem to be following. While we are all exhausted from doing our best to hold the virus at bay at school, the virus continues to surge across the country because of what happens outside of the school day. 

What we do know is that public health messaging regarding COVID19 was truncated, messy, and confusing. We cannot repeat these mistakes when it comes to a national vaccination campaign. We must have a united, clear, powerful message that will invoke confidence and participation in encouraging people to get the vaccines. My sense is that nurses, especially school nurses, can have a direct impact on increasing vaccine confidence by sharing ours. This is one reason that I am looking forward to the day(s) when I can happily roll up my sleeve to receive the COVID vaccine. #VaccinateToLiberate is the message that speaks to me. Where do you stand? 

Here is a helpful article to promote vaccination confidence by Dr. Larson:


  • Robin Cogan

    The Relentless School Nurse

    Robin Cogan, MEd, RN, NCSN is a Nationally Certified School Nurse (NCSN), currently in her 20th year as a New Jersey school nurse in the Camden City School District. Robin is the Legislative Co-chair for the New Jersey State School Nurses Association (NJSSNA). She is proud to be a Johnson & Johnson School Health Leadership Fellow. Robin is the honored recipient of multiple awards for her work in school nursing and population health. These awards include, 2019 and 2020 National Association of School Nurses President’s Award, the 2018 NCSN School Nurse of the Year, the 2017 Johnson & Johnson School Nurse of the Year, and the New Jersey Department of Health 2017 Population Health Hero Award. Robin serves as faculty in the School Nurse Certificate Program at Rutgers University-Camden School of Nursing, where she teaches the next generation of school nurses. She was presented with the 2018 Rutgers University – Camden Chancellor’s Teaching Excellence Award. Robin writes a weekly blog called The Relentless School Nurse.