Building brand authority online is crucial if you want to stand out as the expert in your industry. Yet, so many people has been given little or misleading information on how it’s done.

Many people have asked me ‘How do you build your authority with your content?’

The answer is simple. Want to guess what that is?

It’s CERTAINTY – telling people how good you are.

“But Penny, I don’t want to come off as a show-off.”

Well, you are not going to like my answer. In fact, you have to and do it as often as you can.

I can tell you that there is no advantage of hiding your competence and talents.

If you don’t tell people how good you are, your competitor will and they will eat your lunch.

You are not helping anyone by not owning up to your brilliance. Remember how many people can you help?

I made the same mistake once by not owning up how good I am at branding. My turning point was when people told me that they have wasted on thousands of dollars on said ‘branding experts’ and learnt nothing.

They still have no clue about their messaging and positioning themselves, and the people they’ve paid have gone offline. This pisses me off.

So here is my tip for you. If you want to build your authority and trust, you need to

1. SHOW YOUR COMPETENCE – share your knowledge, wins and don’t be afraid that you are giving too much value. 

2. SHOW THAT YOU CARE – people are not buying information from you. There’s Google for that. People buy because they want you to care and call them out on their bullshit. 

3. SHOW UP. Get to know your audience, have genuine conversations and don’t show up only when you have something to sell.

4. STRATEGIC COLLABORATIONS. The fastest way to grow your authority is through the right collaborations, even with your competitors.

Building brand authority with your content should be your blue ocean strategy in the noisy online business world. It is the secret that makes you stand out and be remembered for the right reasons.