Not every day you get to meet people like Jolana Nika. When she walks into a room, her energy is simply contagious. This immigrant powerhouse and serial entrepreneur, originally from Sweden, has been passionate about fitness and health from a young age.

“I never felt like I belonged in Sweden, I always wanted something bigger for myself. I wanted to be independent. I was always doing everything on my own,” Jolana says.

A fighter, in every sense of the word, Jolana has visualized from very early in life what she wanted for herself. At times, she admits, she has felt like a black sheep, not because of doing something bad, but because she is always choosing an unconventional path. This contrasts with her life growing up because her parents were very strict.

“It was very hard growing up, but I am a fighter, a manifestor, a go-getter. My background shaped me, and it made me stronger,” she shares.

What drove Jolana to start her own business was her desire to be her own boss. Her entire life, she never worked for anyone. It was in her nature to be independent, and go for whatever she wanted in life on her own.

“I knew I couldn’t have a boss tell me what to do. I hate being told what to do. I had a talk with a trainer that encouraged me to start my own company. I did everything on my own,” Jolana says. 

One of the biggest challenges for Jolana starting out was not knowing the ins and outs of the clothing industry. Not everyone knows what creating a clothing brand entails, and only a few people are successful enough to launch a brand and actually see it take off. 

“When you are creating a brand, you need  a lot of money, structure, connections, and time. It takes so much time to create a brand, it definitely is not something you can just do in three months. You really have to know that this is what you want to do with your life and give it your all” she states boldly. 

Jolana recently launched her own brand of athleisure clothing, which includes street style and workout clothes. The brand, Lazy Los Angeles, provides options that can be  casual for a brunch with friends, for example, but that can then also work for a night outing, if you put  on some stilettos. The clothing is very high end, as the brand focuses on quality over quantity. The goal is to give the very best to her clients. 

“Lazy Los Angeles represents the athleisure attire look that everyone in LA loves to dress, while also being dreamy, chic and fashionable at the same time,” Jolana describes.

In addition, Jolana partners with Cryo Cafe, a beauty shop that offers Cryotherapy. Through cryotherapy, the body is in a chamber where it is exposed to extremely cold temperatures for several minutes. This therapy keeps people younger, supports recovery, and aids inflammation, pain relief, and muscle aches. 

Jolana is also a private personal trainer and a fitness guru. In order to keep up with her busy life, and make sure she is able to give her best every day, she follows a strict routine. “On a perfect day I get up at six, I meditate in the morning, by 7 am I’m at the gym, I shower, eat breakfast, then my day starts with my clients,” she says. To follow her training or inquire into how she stays fit, you can follow her on Instagram

Jolana is currently working on a YouTube channel tailored for lazy and busy people. The channel will launch in September with content on food and fitness for everyone interested in learning easy recipes and workout routines. She anticipates the channel will be successful, as it provides special content that anyone could benefit from. Furthermore, when referring to  success, Jolana doesn’t mince words:

“Success to me does not mean money. Success is being able to walk out my door in the morning, being able to workout, being able to eat healthy foods. Thinking that one day I could wake up and not be able to move my body the way I want to terrifies me. Being sick is something completely out of our control, which is why is important to stay healthy,” Jolana states.

Finally, it is important for entrepreneurs to understand that part of life is to always keep going, no matter the circumstances. And if there is one example of that, it is certainly Jolana Nika. 


  • Sofia Vargas

    Senior Associate

    Now Strategies Group

    Sofia Vargas is a senior associate at Now Strategies Group, a hybrid PR agency. Their diverse client base include top class entrepreneurs, public figures, influencers, and celebrities.