Antonio Cucciniello is super passionate about self-improvement as it turned his life completely around.   He has a YouTube Channel where he talks about helping people take small actionable steps towards their goals.  Antonio told me that he also does chatbot development for his full time job.

I met Antonio in Dallas early this year when we both attended the Vault Conference and I’m humbled to have the opportunity to interview him and share his authentic story with you.

1. Humble Beginnings 

Q: How did you get started and what or who inspired and empowered you to?      

When I was in grade school I was bullied.  I was overweight, I barely had any friends and I was not happy with myself.  I would come home every single day wanting to kill myself.  Luckily I did not.  One day, shopping with my mom at the grocery store, I came across a mens health magazine that talked about losing weight.  I bought it and it completely changed my life.  I started to work out and lost 25 pounds.  That gave me the confidence to work on my ability to talk to girls which I had never really done much of before.  It took me down this self improvement spiral. 

One day 2 and half years ago, my younger brother, Gianni Cucciniello was diagnosed with stage 4 Hodgekins lymphoma.  That shook me and my family.  My brother decided to continue with his degree and his internship.  Seeing that I knew I had to talk to the world about self improvement.  More people needed to hear what I had been learning about how to improve yourself.  So I picked up my dad’s camera and started recording that day.

Q: What unique and creative strategies if any did you use when you were first getting started? 

I was really scared when I started.  I knew that if I waited I would be too scared to start, so I had to use the emotions I had from my brother being diagnosed to a positive one and spread this message.  I didn’t really know what I was doing but I knew I would figure it out along the way.

2. Mindset 

Q: What mindset distinguished you from others who were doing the same thing? How did you develop it? 

My mindset is that if I never give up I know that eventually I will succeed.  I know there are plenty of channels now that talk about self improvement, but what I do know is that a lot of them do not love it like I do.  And because they do not love it, they will not make it as far as I will.  When things get tough they will quit, or when results do not come quickly they will quit.  I on the other hand won’t.  I will find a way to talk about self improvement someway, somehow in my life.

3. What is your definition of success? 

 Being able to live doing exactly what I want when I want.  That means everyday getting to work on what I love, while making enough money that I do not have to worry about affording anything I want.  Also, the people I am surrounded with are constantly bringing me up for the most part. 

4. Failure 

Q: What do you think is the main reason why some people face failure when going after their vision? 

Why they face failure? They are doing something wrong that’s why.  I think that every moment there is a thing you can do that can help and a thing you can do to stop yourself from succeeding.  But on the path to success, you might NOT know what it is that you need to get there, so you try something, and when you fail, its simply the world telling you, do not worry, this is not going to work just try something else.  And it will usually leave a clue as to what you are missing if you are willing to look for it!

5. What is the best piece of advice you have received or came across and would like to share with everyone? 

Look there are a lot of sayings but one of my favorite is this:

” Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit.” – Napoleon Hill

When you finally change your mindset from hating failure to looking for the good you can take out of it then you know you are on the right path.

You can connect with Antonio through these platforms:




If you want to know more about me or reach out, connect with me through these platforms