Bianca Best
Business

So, January’s drawing to a close.  Month 1 of the year under our belts.  How are your new year’s resolutions going?  Have you stuck to your zealous diet and fitness pledges, body a temple and all that?

I am pleased to report that my new year mantra of ‘work smarter not harder’ has proved to be maintainable.  I’m feeling in control, relatively zen and insatiably productive (no booze really does make you feel quite marvellous).

What’s been the key?

Push Back

1. Push back – I am hell bent on filtering out the whirlwind of time stealer meetings, tasks, email requests (and even people) to ensure I only do something if I can wholly see where the work will impact the broader business/project/agency outcome.  If I and it will add value then it’s all systems go.  If it can be approached another way, delegated elsewhere, or rejected as a ‘to do’ then away it goes.  Push back intelligently, intuitively and sensitively and watch delicious gaps appear in your calendar.

Agile Working

2. Embrace agile working – I am fortunate to work in an agency readily encouraging an outcome driven mentality.  It’s not about tasks and presentee-ism but about driving business results in the most efficient and solution-centric way possible.  If that working more productively, rapidly and innovatively happens to remove hours of commuting across a week then again watch output rise as more space appears in that beautifully managed calendar.  There’s nothing more satisfying that immersing immediately into ‘thinking time’ the moment you wake (as opposed to adrenaline fuelled get ready, de-icing the car, freezing platform, train delays, tube sardines, and so on, wasting your most alert brain power – 8am is when we reach our peak of the day apparently).

Meta-View

3. Own a growth mindset with a meta-view – focus on strategic business goals by stepping out of the minutiae of daily deliverables and logically plan the week, who you’ll most usefully spend time with and where.  Headline your core goals for the subsequent week on Friday before you shut the laptop (for your family, personal goal focused weekend) and map your meetings, objectives and where you intend to be the following Friday by 6pm.  Ensure the raison d’etre of every meeting ladders up to the primary client/agency business goals and represents a path on your longer term growth roadmap.

It all sounds so obvious really.  Just takes a bit of mindful adoption.  And unbroken resolution of course.  Put it into practice for yourself and enjoy your transformation from corporate water tread-er to leader.

Author(s)

  • Bianca Best

    Flourish with Bianca Best – writer, entrepreneur and manifestor dedicated to ensuring your life glistens with the work, love and vitality you desire.

    Flourish

    Hey! I'm Bianca! A writer, entrepreneur, mother and unshakeable optimist passionately devoted to ensuring your life glistens with the work, love and vitality you desire. Born with big dreams, a strong work ethic and fervent belief that life holds no limits, I’ve discovered how to unlock human potential.  Through my transformational ESCAPE™ programme, coaching, books, online courses, BB-TV, workshops, keynotes and retreats, I stratospherically catapult gifted individuals like you into the place you’re meant to be. I’m honoured to be a best-selling author and to work with leaders from Amazon to Snapchat, and to have personally learned wisdom first-hand from gurus such as Arianna Huffington. Blessed with abundance, I cherish 4 rapidly growing children, 3 businesses, and 1 English country home which is my creative and spiritual sanctuary. My life’s work represents a chronology of passions explored. From writing, to entrepreneurialism, to corporate leadership, to tech firsts, I’ve experimented, learned, grafted and always savoured the journey as much as the destination. Practice what you want to grow I’m fascinated by neuroplasticity and our ability to build skills that progressively enable us to achieve goals faster and easier. When we respect that life is about choices and consequences and choose concentrated cognitive focus, dreams become reality pretty quickly. Blend awareness of limiting beliefs, value systems, habits and behaviours with a personal definition of success, and you’ll strike gold.  The moment I clarify a goal (and I mean intricately define that tantalising something which has stimulated every cell in my body), and organise my habits, attitude and behaviour to thrust onwards towards it, giving it my unwavering attention, then life clicks into beautiful flow. I want this for you too! First Entrepreneurial Forays Coincided with 4 Baby Bests! After simultaneously blending a freelance writing career with exploratory post-grad advertising agency roles and stints as a presenter, I launched my first business in 2004 taking my creativity and resilience to new heights as I served global customers with a pioneering digital personalised gift company. I enjoyed an exhilarating decade learning that with the right focus, energy and vision anything and everything is possible. By the time I sold this business I’d welcomed 4 mini Bests confidently into the world too, including baby twins. What an unexpected (and time-management!) twist they gave to entrepreneurialism! I definitely live by the mantra “What doesn’t kill you makes you stronger” (and ironically still reflect on that first year juggling 4 children under 7 whilst expanding my company into an omni-channel franchise one of my most purposeful and joyful ever!)! Corporate Leadership Rigour I see life as a great big, fun experiment and every experience a moment of potential growth. With ‘intra-preneurialism’ now being invited into traditional business realms, I couldn’t resist a global leadership role in a large-scale corporate behemoth fusing my entrepreneurial passions with a legacy world. A truly invigorating opportunity! I’ve thus since set up a third millennium consultancy within WPP partnering with global brands such as Mars, CocaCola, Sony and Uber to accelerate digital transformation agendas amidst the volatility of today’s marketing landscapes. To say I love this work is an understatement, plus the output agendas and relationship dynamics all simultaneously add brilliant new depths to my coaching practice. Escaping the Whirlwind Decades back I suffered immune collapse repeatedly along my undulating, endlessly busy path and in June 2019 the World Health Organisation classified Burnout as a global epidemic. Too many of us have been, or are being, buffeted by life’s whirlwind at the expense of our mental and physical wellbeing. I created my science-based ESCAPE™ programme to combat exactly this. Through six powerful pillars I blend my certifications in coaching, hypnotherapy and NLP with my life experiences to empower ambitious individuals like you to thrive. It is possible to maximise impact without burnout and I show you how to respect your individuality and flourish. Which Brings Me To You Whether you feel stuck in a corporate rut, trapped in an unhappy relationship, constantly exhausted, overwhelmed by the sheer pace of modern life, frustrated by slow business growth, or beguiled by which way to turn next, I can get you moving, shining and smiling again. I’ll share every one of the mistakes I’ve made as I’ve fumbled and grappled and tripped my way through this game called life. Equally, I’ll share the ways I’ve succeeded in realising my own dreams and solving my own problems. It would be my honour to hold your hand through your next chapter and make that vibrant vision I know you hold in your heart a sparkly reality. I’ll give you the confidence to make decisions that are utterly transformational. You will up-level your life and become exactly who you’re meant to be. Let’s have fun together and make now the time you unleash your very best self!! Here’s to your future filled with the love, work and vitality you absolutely deserve! Lovingly yours, Bianca x