Happy 2020! What is your track record on New Year’s resolutions? If you’re like most people, the likely answer is: not very good. A study from the University of Scranton found that 92 percent of people fail to keep their New Year’s resolutions. Another found that 80 percent will have already failed by the second week of February. (A not insignificant percentage probably failed before the hangover from Monday night’s party even wore off.)
But the problem isn’t in our goal to change our behavior or make our lives better in some way. The problem is how we’re going about it. Research actually supports the idea that milestones like New Year’s can be catalysts for behavior change. It’s called the “fresh start effect,” which, as researchers from Wharton wrote, can produce positive results “large in magnitude” and have “meaningful implications for individual and societal welfare.”
At Thrive Global, since our mission is to end the epidemic of stress and burnout by changing the way we work and live, we have to be deeply committed to the idea of behavior change, at both the individual and societal level. It’s a big goal. And we know the way to get there is not in huge, giant leaps, but in very small steps. We call them Microsteps, and they’re the foundation of our behavior change platform. They’re small, actionable, incremental, and science-backed steps we can take to make immediate changes in our daily lives.
And to start off the New Year in the right direction — and support all of you who are trying to take advantage of the “fresh start” effect — we’re declaring January Microstep Month. All month long, we’ll be featuring Microstep Diaries from Thrive staffers who will share their experiences of trying one Microstep for 32 days, along with the changes in their lives, both large and small, that result. And each Tuesday we’ll be sending our Thrive newsletter subscribers one Microstep to try, along with helpful expert advice on how to make your habit-change goals for 2020 a reality.
Because we know what happens when we start off too big. Too many people try to change their lives through sheer willpower, simply deciding to make major changes and then feeling guilty when, inevitably, their daily habits don’t all follow along with the new directive from the top.
If habit change were this easy, we wouldn’t need to make changes in the first place because we’d have no bad habits. Microsteps are about making changes that are too small to fail. It’s about meeting you where you are. It’s not that we can’t get to where we want to go — we can, but we can’t just magically teleport there by declaring that’s where we want to be. Over a long journey, however, making even very small changes in the trajectory can lead us to a very different destination. Microsteps are the building blocks of habits. Over time they accrue, and become new habits, which in turn become healthier and more thriving lives.
The idea is very much supported by science and habit change experts. For James Clear, author of Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, one of the central laws of behavior change is to “make it easy,” as he explains in his book. “The central idea is to create an environment where doing the right thing is as easy as possible,” he writes. “Much of the battle of building better habits comes down to finding ways to reduce the friction associated with our good habits.”
One of the ways Clear puts that principle into action is with his “two minute rule,” which, for example can mean working up to a goal of reading a book a month by starting with just one page a day. He tells the story of a man who went to the gym and worked out for only a couple of minutes a day. But by doing that, Clear says, he gradually became “the type of person who works out every day” — a goal that the man would have been less likely to reach had he decided, as a lot of people likely have this week, to hit the gym for an hour a day.
For BJ Fogg, behavior change researcher and the director of the Persuasive Tech Lab at Stanford University, it’s about making the “minimum viable effort.” That means going as small as you can. “To create a new habit, you must first simplify the behavior,” he says. “Make it tiny, even ridiculous. A good tiny behavior is easy to do — and fast.”
This creates small wins, which are very important, because celebrating those small personal victories is deeply satisfying and becomes a reward we seek out for our new behavior. And that feeling of success becomes self-fulfilling, a mindset that we can build on for more wins. “The more you succeed, the more capable you get at succeeding in the future,” Fogg says. “So you don’t start with the hardest behaviors first, you start with the ones you want to do and you can do and you persist.”
In the same way Microsteps can eventually lead to big changes in our individual lives, that’s also how we’ll make changes at the societal level — one life at a time. Right now, according to the Centers for Disease Control and Prevention, 75 percent of our health care spending goes toward the treatment of conditions that can be managed and prevented, like heart disease and diabetes. When you include mental health, it goes up to 90 percent. And yet 80 percent of the risks for chronic diseases are, as a study from the Cleveland Clinic put it, “related to environmental factors, primarily lifestyle factors.”
The solution is to go upstream, to focus on the habits that fuel stress and burnout. And the solution for that is Microsteps, the simplest way to take action and build life-sustaining habits.
So I hope you’ll join us for Microstep Month. As our Microstep Diaries show, we don’t just talk about Microsteps, we live them. For example, here’s Thrive Global Assistant Editor Rebecca Muller on what happened when she tried tidying up every night before bed for 32 days. There’s also our Director of Branded Content Summer Borowski on the lessons she learned from journaling every night. And Gregory Beyer, our Head of Corporate Content, shares how doing a short burst of exercise each morning helped him thrive.
To sign up for our newsletter to receive a new Microstep each Tuesday, you can go here. As Robert Collier wrote, “success is the sum of small efforts, repeated day in and day out.” Here’s to a happy, successful and thriving 2020 — one Microstep at a time.
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