Alyssa Rosenheck is an internationally renowned interiors and architectural photographer,stylist, author, speaker, cancer survivor, and lifestyle expert. Known for her crisp and intentional style, Alyssa has carved a space for herself in both the photography and interiors world by pioneering a new business model that elevates her clients’ businesses as well as her own. As the founder of “The New Southern” movement and author of The New Southern, Alyssa’s mission is to inspire others to lean into their creativity and live in their light, by highlighting those in and from the South creating work that unites, inspires, and empowers. Following a consuming corporate career and a cancer diagnosis, photography allowed Alyssa to see a new way of doing business, a new way of living, and a new way to connect with others. Alyssa knows firsthand that creativity is a force for unity and purpose, and aims to inspire individuals to live courageously in their light every day and to lean whole-heartedly into their creativity.