BJ Fogg

Founder and Director of Stanford's Behavior Design Lab

BJ Fogg, PhD, founded the Behavior Design Lab at Stanford University. In addition to his research, Fogg teaches industry innovators how human behavior really works. He created the Tiny Habits Academy to help people around the world.

Latest from BJ Fogg

Want to Stick to a New Habit? BJ Fogg Explains How to Find Your ‘Golden Behavior’

BJ Fogg Explains the Importance of Prompts When Changing Your Behavior

Learn How You Can Reclaim Lost Habits With BJ Fogg

BJ Fogg Busts the Myth That Repetition is the Key to Habit Formation

BJ Fogg on How Simplicity Impacts Our Behavior

BJ Fogg Explains the “Feather Principle”

Why You Should Celebrate After Every Tiny Win

Thrive Global default article image

為何每個小成功後都應該要慶祝一下

Thrive Global default article image

De ce să sărbătorești după fiecare câștig minuscul

Thrive Global default article image

Perché dovresti festeggiare dopo ogni piccola vittoria?