Senior Vice President, Communication, Outreach & Membership at the American Cleaning Institute
Brian Sansoni is the Senior Vice President of Communication, Outreach & Membership at the American Cleaning Institute (www.cleaninginstitute.org). ACI is the trade association for the cleaning products industry in the United States, based in Washington D.C.
Since 2000, Mr. Sansoni has served as a spokesman for ACI and is responsible for the association’s external and internal communication activities, including media relations and promotion of the ACI’s technical, government affairs, sustainability and consumer education activities.
In 2012, he was named Vice President, Sustainability Initiatives, reflecting the work already done to build ACI’s sustainability programs that showcase how ACI members are leading the way in demonstrating sustainability every single day. This includes the 2011 release of the first-ever Sustainability Report for the U.S. cleaning products industry.
Mr. Sansoni also directs ACI’s membership development and member retention efforts.
Prior to joining ACI, Mr. Sansoni worked at the Grocery Manufacturers of America (now Grocery Manufacturers Association), the world’s largest association of food, beverage, and consumer product companies. While there, he served as Senior Manager for Public Policy Communications, working as a spokesman for association positions on issues like food biotechnology, food and product safety, obesity, and irradiation.
Mr. Sansoni’s role as a trade association communicator has led to appearances on such venues as NBC Nightly News, The Today Show, Fox News, CNN Talkback Live, Good Morning America, MSNBC, and numerous local TV news programs. As a spokesman and media relations expert, he has successfully placed his trade associations in such publications as the New York Times, Wall Street Journal, Washington Post, Los Angeles Times, USA Today, Time magazine, and numerous wire stories and local and regional newspapers.
For more than eight years, Sansoni was a press secretary in the United States House of Representatives, serving as a spokesman for four Members of Congress. Prior to that, he worked a radio news reporter in Pennsylvania and New Hampshire.
Sansoni is a graduate of Lock Haven University in Lock Haven, PA, where he received a B.A. in Broadcast Journalism.
