Suzy Batiz

CEO & Founder

Poo~Pourri & Supernatural

Transformation is the common thread that runs throughout founder and creator Suzy Batiz’s life and her companies. Whether transforming the bathroom into a pleasant-smelling experience with Poo~Pourri, the household cleaning industry from toxicity to aromatherapeutic magic with supernatural or people’s lives with her growing portfolio of ALIVE OS™ courses, Suzy is a revolutionary explorer of infinite potential in the playground of life. She loves to inspire others and bring them along for the ride, with energy being her native tongue.

Suzy experienced some of life’s lowest lows — poverty, sexual and domestic abuse, depression, two bankruptcies and a suicide attempt — leading to what she calls the luxury of losing everything. Through her journey of liberation from a lifetime of oppression, convention and conformity, she discovered the power of pattern-breaking thinking and curated a radical “Trinity of Transformation.” Harnessing the energy of intuition and transformation, Suzy built her businesses from the ground up without ever taking a dollar of outside investment, building ALIVE IDEAS into a nine-figure empire.

As creator of each brand, Suzy currently serves as Chief Visionary Officer and Chairwoman of Poo~Pourri, CEO of supernatural and Chief Explorer of ALIVE OS™. She continues to build her brands using the transformative principles that she now shares with the world through ALIVE OS™, embodying her belief that our external world is simply a reflection of our internal state of being.

Suzy has been featured by leading publications including The New Yorker, Forbes, TODAY, People, CNBC, Fast Company and Entrepreneur. She has been named one of Forbes’ Richest Self-Made Women in America (2019, 2020), EY’s Entrepreneur of the Year (2017), Conscious Company’s World Changing Women (2019), EarthX’s Community Leader of the Year (2019) and is WBENC (Women Owned) certified business owner. Suzy has also been interviewed for Leaders Create Leaders, Modern Hero & Marie Forleo’s Marie TV and has given presentations for Conscious Capitalism, Google, HustleCon, SXSW, Create & Cultivate & the In goop Health summit.